Indian M&E sector to grow at 10pc CAGR to reach INR 2.83 trillion by 2025: FICCI-EY report
Indian Media and Entertainment (M&E) sector grew 20% in 2022 to reach INR2.1 trillion (US$26.2 billion), 10% above its pre-pandemic ...
Tag: Digital advertising
Moving from prime time debates one reason why viewers are coming to us: Zakka Jacob, CNN-News18
The business of broadcasting is changing, and news broadcasting is no different. It is a combination of television and digital ...
Ad insertions dip by 13pc on Digital Advertising in the third quarter: TAM Report
According to TAM AdEx-Report on Digital Advertising for Jul-Sep’22, the medium saw 13pc fall in ad insertion. Continuous drop is ...
Is digital advertising led by ‘English thinking’?
We have heard about Hindi TV and print ads sounding inappropriate when translated into other Indian languages. We also know ...
Our focus will be on growing tier 1 publisher reach in India: Pankaj Sharma, MGID
MGID is a global advertising platform which uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The ...
96 pc Indian consumers to increase their festive shopping budget from last year: Report
“The Indian consumers are kicking off their festive shopping early. The majority of consumers will start before November, with over ...
Is your digital ad getting the attention and engagement you’d like?
In a rapidly evolving industry such as digital advertising, new technology-based innovations and trends continue to take prominence with the ...
How technological advancements are changing digital advertising?
Technology is a powerful instrument for implementing an unconventional strategy to stand out from the competition in the age of ...
Ad insertions surge by threefold on Digital advertising during Jan-Jun’22: TAM Report
According to TAM AdEx Report on Digital advertising for Jan-Jun’22, ad insertions surged by 109 pc compared to Jan-Jun’21 and ...
Digital Advertising witnesses more than two-fold spike during Jan-Mar’22: TAM Report
According to TAM AdEx-Report on Digital Advertising, ad insertions surged by 2.3 times during Jan-Mar'22 compared to Jan-Mar'21. It witnessed ...
