Mumbai: Animmoov, a full-stack creative and media technology platform, has announced a strategic partnership with PubMatic (Nasdaq: PUBM), an AI-powered ad tech company, to enhance digital advertising performance across the Asia-Pacific region.
The collaboration brings together Animmoov’s creative innovation and media technology capabilities with PubMatic’s premium, transparent supply across Connected TV (CTV/OTT), mobile, and desktop. The partnership aims to offer advertisers and agencies new tools to create, deliver, and optimise high-impact digital campaigns, while enabling publishers to unlock greater inventory value.
“Asia-Pacific is at an inflection point in digital advertising — brands demand performance, and publishers need formats that unlock real inventory value. By combining Animmoov’s AI-driven creative technology with PubMatic’s premium inventory at scale, we are enabling a new era of immersive, performance-led advertising across the region — delivering measurable outcomes for advertisers while giving publishers access to next-generation formats that command premium value,” said Nikhilesh Raghu, Chief Business Officer, Animmoov.
Enabling Creative-Led, Data-Driven Campaigns
As brands across APAC increasingly prioritise differentiated and performance-driven advertising experiences, the partnership is designed to simplify the execution of creative-led, data-informed campaigns. By integrating Animmoov’s creative stack with PubMatic’s supply infrastructure, marketers can achieve improved efficiency, engagement, and measurable outcomes.
Through this collaboration, buyers leveraging PubMatic’s platform will gain access to Animmoov’s suite of creative tools, including interactive rich media and CTV/OTT formats, AI-powered creative production, and Dynamic Creative Optimisation (DCO) for real-time personalisation across devices.
Additional capabilities include brand lift measurement tools, mixed reality formats, and seamless access to premium inventory via PubMatic’s global publisher network, ensuring high viewability and brand-safe environments.
Driving Value Across the Ecosystem
The integrated offering is positioned as an end-to-end solution that enhances campaign performance while delivering scalable and efficient outcomes for brands. At the same time, publishers stand to benefit from advanced ad formats that improve monetisation opportunities.
“This partnership combines PubMatic’s AI-powered platform and premium supply with Animmoov’s creative technology to help advertisers deliver more effective campaigns while enabling publishers to maximize the value of their inventory,” said Peter Barry, Vice President, Addressability & Commerce, APAC, PubMatic. “As CTV and digital video continue to grow across the region, PubMatic’s focus remains on applying data and intelligent automation to create real performance gains for both sides of the ecosystem.”
With CTV and digital video consumption accelerating across APAC, the partnership underscores a broader industry shift towards immersive, data-driven advertising that prioritises both creativity and performance at scale.
