96 pc Indian consumers to increase their festive shopping budget from last year: Report
“The Indian consumers are kicking off their festive shopping early. The majority of consumers will start before November, with over ...
Tag: Digital advertising
Is your digital ad getting the attention and engagement you’d like?
In a rapidly evolving industry such as digital advertising, new technology-based innovations and trends continue to take prominence with the ...
How technological advancements are changing digital advertising?
Technology is a powerful instrument for implementing an unconventional strategy to stand out from the competition in the age of ...
Ad insertions surge by threefold on Digital advertising during Jan-Jun’22: TAM Report
According to TAM AdEx Report on Digital advertising for Jan-Jun’22, ad insertions surged by 109 pc compared to Jan-Jun’21 and ...
Digital Advertising witnesses more than two-fold spike during Jan-Mar’22: TAM Report
According to TAM AdEx-Report on Digital Advertising, ad insertions surged by 2.3 times during Jan-Mar'22 compared to Jan-Mar'21. It witnessed ...
Emerging Markets in APAC See Media Quality Gains: Integral Ad Science Media Quality Report
Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released the sixteenth edition of the Media ...
54 K+ advertisers & 66 K+ brands exclusively advertised on Digital medium during 2021: TAM Report
According to TAM AdEx-Mirroring Year 2021, Digital Advertising witnessed exceptional rise of 60% in Ad Insertions during the year 2021 ...
Ad spends in 2022 to be lead by Digital growth; TV to remain as the largest medium
We have bid farewell to 2021, a year that has been full of challenges for the media, marketing, ad, and ...
Digital advertising in the country is evolving towards more interactive ads: CII Report
India’s Media & Entertainment industry has revived to pre-COVID levels and is expected to grow to $55-70Bn by 2030 at ...
Understanding evolved marketing patterns in the post pandemic festive season
Indian culture revolves around the ‘life is a festival’ philosophy and it comes as no surprise that Indians celebrate festivals ...
