Thursday, July 10, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

FICCI Frames 2023: Two thirds of growth to 2.83 lakh cr will be driven by new media

SVOD base can double from the present 42 million with a price correction, said Ashish Pherwani of EY, unveiling the FICCI EY media and entertainment report for 2023.

by MN4U Bureau
May 3, 2023
in Exclusive, Featured
Reading Time: 2 mins read
A A
FICCI Frames 2023: Two thirds of growth to 2.83 lakh cr will be driven by new media
Share Share ShareShare

The 23rd edition of the three-day media and entertainment industry conclave FICCI Frames got underway in Mumbai on 3rd May.

ADVERTISEMENT

Unveiling the report, Ashish Pherwani, Leader – Media and Entertainment, EY, explained that while the M&E sector is poised to grow from Rs. 2.1 lakh crore in 2022 to 2.86 lakh crore in 2025, digital would account for two-thirds of the growth.

He explained that if one added the data charges paid by consumers to access digital content, the size of the industry, which has crossed its pre-Covid levels in 2022, would be in excess of Rs. 3 lakh crores or three trillion. 

Except for (linear) Television, all other segments grew in 2022, said Pherwani. Significant growth was witnessed by new media (contribution to growth was at 48 pc) and OOH (all OOH including live events and filmed entertainment) which was worst hit by the pandemic, bounced back contributing 40 pc of growth.

Of the 2022 advertising pie of Rs. 1 lakh crore, 48 pc came from digital. Of this approximately Rs.50,000 cr market, Rs.18 to Rs.20,000 crore was contributed by small and medium businesses, including on avenues like search.

Growth opportunities for TV

While everyone talks about cord cutting and the risk posed to TV by the same, Pherwani pointed to a couple of opportunities. 

The number of cord cutters is set to rise to 10 million in 2025. But the number of houses yet to get a TV, which is at 150 mn in 2022 and set to come down to 139 mn in 2025, presented a huge opportunity, contended Pherwani. The situation calls for a PPP model to be put in place, he noted.

“SVOD can go to 100 mn homes with a little pricing correction,” noted the speaker, observing that the current number of 42 million was likely to plateau at 45 mn given the current pricing of offerings. 

Animation and visual effects has been predicted to more than double in three years driven by the global opportunity from the present Rs.10,000 cr. This presents a huge potential for ‘Make in India’, underlined the EY executive.

Of the sector growth from 2.1 to 2.8 lakh cr in 2025, advertising is predicted to grow at 11pc, subscriptions by 5 pc and content and services by 20 percent.   

(Changed effected to stats on growth of new media and OOH based on a clarification from the speaker.)

Tags: AnimationAshish PherwaniEYFICCI Frames 2023SVOD

RECENT POSTS

Being research-driven means we ask a lot of questions: Shriya Seshadri, SummerOwl Studio
Exclusive

Being research-driven means we ask a lot of questions: Shriya Seshadri, Summer Owl Studio

July 9, 2025
0

Summer Owl Studio started with a simple intention, to create innovative designs that are thought-out and intentionally produced, and to...

Read more
Before anything, products have to deliver on the style statement. That’s key: Rohit Trivedi
Exclusive

Before anything, products have to deliver on the style statement. That’s key: Rohit Trivedi, Zeel Climate Clothing

July 8, 2025
0

As the rains begin to pour across the country, Zeel Climate Clothing, a rainwear brand, is looking to make a...

Read more
In recent years, IPRS has experienced significant and diverse membership growth: Rakesh Nigam
Exclusive

In recent years, IPRS has experienced significant and diverse membership growth: Rakesh Nigam

July 7, 2025
0

This World Music Day 21 June, The Indian Performing Right Society Ltd. (IPRS) is amplifying the conversation around creator rights,...

Read more
Seeding the Future: How Mandeep and Karan are Turning IAMGAME into India’s Sports Catalyst
Exclusive

Seeding the Future: How Mandeep and Karan are Turning IAMGAME into India’s Sports Catalyst

July 7, 2025
0

India’s sports economy is on the cusp of explosive growth, with projections placing its value at $100 billion by 2027....

Read more
Automation speeds up delivery, but collaboration deepens storytelling: Sam Bhattacharjee, Do It Creative
Exclusive

Automation speeds up delivery, but collaboration deepens storytelling: Sam Bhattacharjee, Do It Creative

July 4, 2025
0

Amidst ongoing debates within the film industry over spiralling budgets and compressed schedules, Creative director Sam Bhattacharjee presents a transformative...

Read more
Decoding India’s Ratings Reform: Lessons from the World and a Blueprint for Tomorrow
Exclusive

Decoding India’s Ratings Reform: Lessons from the World and a Blueprint for Tomorrow

July 3, 2025
0

The Ministry of Information and Broadcasting (MIB), Government of India, recently unveiled a draft amendment to its 2014 policy guidelines...

Read more

LATEST NEWS

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

July 9, 2025
DavaNinja's campaign features a Bollywood-inspired video highlighting daily health emergencies

DavaNinja’s campaign features a Bollywood-inspired video highlighting daily health emergencies

July 9, 2025

ANALYSIS

71% Indians Fear AI-Powered Scams During Prime Day: McAfee’s 2025 Global Study Reveals
Analysis

71% Indians Fear AI-Powered Scams During Prime Day: McAfee’s 2025 Global Study Reveals

July 9, 2025
0

Mumbai: As excitement builds for Prime Day 2025, McAfee, the global leader in online protection, has unveiled alarming insights from...

PEOPLE

Former UTI President Debasish Mohanty named Chief Strategy Officer as The Wealth Company
People

Former UTI President Debasish Mohanty named Chief Strategy Officer as The Wealth Company

July 9, 2025
0

Mumbai: In a significant leadership move, The Wealth Company has appointed Debasish Mohanty as Chief Strategy Officer for its Asset...

MARKETING

New Relic appoints Lauren Nemeth as Chief Revenue Officer
Marketing

New Relic appoints Lauren Nemeth as Chief Revenue Officer

July 9, 2025
0

Bangalore: New Relic, the Intelligent Observability company, has announced the appointment of Lauren Nemeth as Chief Revenue Officer (CRO). A...

Subscribe to Newsletters

ADVERTISING

Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint
Advertising

Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint

July 9, 2025
0

Mumbai: A performance marketing agency Django Digital has deepened its long-standing partnership with The Health Factory, one of India’s fastest-growing...

PRINT

The Hindu Group names A John Justin as Head of Brand Marketing
People

The Hindu Group names A John Justin as Head of Brand Marketing

June 17, 2025
0

Chennai: The Hindu Group (THG), publisher of leading media titles including The Hindu, businessline, Sportstar, and Frontline, has announced the...

AUTHOR'S CORNER

Working From Home and its Impact on PR Industry
Authors Corner

Why Purpose-Driven Brands Are Winning in PR and How to Become One

July 9, 2025
0

Public relations is experiencing a significant evolution, moving beyond traditional tactics to embrace more values-driven, narrative-rich strategies. Once dominated by...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MediBuddy Champions Preventive Healthcare with #RainingHealthyHabits Monsoon Campaign

MediBuddy Champions Preventive Healthcare with #RainingHealthyHabits Monsoon Campaign

July 9, 2025
WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

July 9, 2025
DavaNinja's campaign features a Bollywood-inspired video highlighting daily health emergencies

DavaNinja’s campaign features a Bollywood-inspired video highlighting daily health emergencies

July 9, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.