Mumbai: Dell has once again secured its position as India’s Most Trusted Brand in the TRA Brand Trust Report (BTR) 2025, marking its sixth consecutive year at the top—a historic achievement. In a significant shift, Apple iPhone has jumped 13 ranks to claim the second spot for the first time in the report’s 14-year history, reflecting a surge in consumer trust. Hewlett Packard Laptops has also made a notable rise, securing third place in this year’s rankings.
The Brand Trust Report 2025, now in its 14th edition, is based on insights from 2,500+ peer influencers across 16 cities, ranking India’s 1000 Most Trusted Brands.
Top-Ranked Brands and Key Movements
- Sony (Televisions) climbed to fourth position, while
- Honda (Motorcycles – Manufacturer), despite dropping three places, remains a leader in the Automobile
- Super-Category, securing fifth place and standing as the only automobile brand in the top 15.
- LIC (Life Insurance – PSU) gained three ranks to claim sixth place.
- D-Mart (Hypermarket – Indian) made an impressive 16-rank leap to secure eighth position.
- LG (Refrigerators) soared 18 places, breaking into the top 10 at rank 10.
Among major rank climbers,
- Tanishq saw an astonishing 34-rank jump, landing at 13th place, while
- Amul Butter surged 14 spots to reach 15th position.
Conversely, some notable brands saw a decline:
- Amazon (Online Retailer) slipped 9 places to 12th.
- MI (Mobile Phones) fell 10 ranks to 16th place.
- Nike, previously in the top 20, dropped 13 ranks to 21st position this year.
N. Chandramouli, CEO, TRA Research, commented, Even the most seasoned marketers believe that trust is a very stable factor in a brand’s achievement. However, nothing could be further from reality. While trust is difficult to build, it is quite easy to lose depending on brand action and communication, or lack thereof. This is evidenced by the brand performances in this year’s study with 324 brands having improved rank positions from the previous year, 349 brands which fell in ranks and 326 either exited from last year or entered new this year.”
“This year the largest number of brands has been seen in the category of air conditioners and mobile phones with 19 brands each, Televisions has 17 brands, and both categories of Deo/Perfume and SUV-Brands have 14 brands each. The key to sustaining trust is authenticity, transparency, and meaningful consumer engagement across all touchpoints. As new technologies like AI evolve and get adopted, we will an impact of brand trust through the learning curves that brands make,” Chandramouli further added.
Category Leaders Across Industries
The report also highlights top-performing brands across key industries, including:
- ACC (Cement)
- Airtel (DTH)
- AMD (Semiconductors)
- Apollo Hospitals (Hospitals)
- Aviva (Life Insurance – Private)
- Chaipoint (QSR – Tea)
- Crompton (Fans)
- Ensure (Health Supplements)
- Jeep (SUV – Manufacturer)
- Kent (Water Purifiers)
- KFC (QSR – Chicken)
- Mahindra Thar (SUV – Brand)
- Muthoot Finance (Financial Services)
- PhonePe (Digital Payments)
- Rasna (Soft Beverages – Powdered)
- TTK Prestige (Pressure Cookers)
- Wagh Bakri (Tea)
