AI-Powered Brand Safety, Curation & DOOH to Define the Next Era of Digital Advertising: WARC
Mumbai: WARC, the global authority on marketing effectiveness, has unveiled its latest report The Future of Programmatic 2025, offering a ...
Tag: Warc
Global Ad Spend Forecast Downgraded Amid Retail, Auto Cuts and US-China Trade Tensions
The global advertising market is facing growing headwinds, as a confluence of sector-specific cutbacks and escalating trade tensions prompt a ...
The most effective campaigns in Asia strike a 50-50 balance between brand building and conversion: Sujeet Kulkarni at Goafest 2025
MUMBAI: On the second day of Goafest 2025 at the Gyaan Podium, The ADAN, Knowledge Partner – WARC unveiled its ...
AI accelerates advertising measurement, but advertisers still lack a complete view of ROI: WARC’s ‘Future of Measurement 2025’ Report
Mumbai: WARC, the global authority on marketing effectiveness, has released its latest report, The Future of Measurement 2025, offering a ...
Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia: WARC’s ‘The Pace Principle’ Reveals
Mumbai: WARC, the global authority on marketing effectiveness, has unveiled The Pace Principle, a landmark research study that provides concrete ...
Global Advertising Forecast Cut by $20bn as Trade Tariffs Take Toll: WARC Media
Mumbai: Global advertising forecasts have taken a hit as a new study from WARC indicates that market prospects have been ...
Brands that balance Performance & Equity Ads see 90% higher ROI: WARC
In an era dominated by AI-driven creative and algorithm-driven media, WARC, in collaboration with Analytic Partners, BERA.ai, Prophet, and System1, ...
Global ad spend surpassed $1trn for the first time in 2024, is expected to grow 10.7% this year: WARC
MUMBAI: WARC’s latest forecasts show that global ad spend surpassed $1trn for the first time in 2024, and is expected ...
65% of marketers expect business conditions to improve next year: WARC Marketer’s Toolkit 2025
Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, ...
Marketers must measure both short-term impact and long-term growth to achieve better results: Warc, Google’s report Beyond the horizon
MUMBAI: Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the industry’s focus ...
