TV’s role as lead channel is declining among top ideas – from 43% in 2018 to 26% today: WARC
Mumbai: WARC has released The Health of Creativity 2025 report, revealing a strong correlation between creativity and effectiveness in marketing ...
Tag: Warc
LinkedIn ad revenue is forecast to reach $9.7bn (+18.5%) in 2026 and $11.3bn (+16.2%) in 2027: WARC
Mumbai: LinkedIn continues to solidify its dominance in the global B2B marketing landscape, with ad revenue projected to reach $8.2 ...
Alphabet, Amazon, Meta to dominate ad market with 55.8% share in 2025: WARC
Mumbai: The global advertising market has received its first outlook upgrade in more than a year, with spend now forecast ...
Linear TV represents just 12.4% of global ad spend, down from 41.3% in 2013: WARC
MUMBAI: The shape of television media is changing, as consumers shift from linear TV (traditional) to connected TV (streaming video ...
Compound creativity, humour and market disruption lead to commercial success: WARC
Mumbai: Consistency in creativity, the strategic use of humour, and a willingness to disrupt the market have emerged as three ...
Consumers Act with Intention Amidst Uncertainty: WARC Unveils 2025 Global Consumer Trends
Mumbai: WARC has released its 2025 Global Consumer Trends report, outlining the key forces set to shape consumer purchase decisions ...
AI-Powered Brand Safety, Curation & DOOH to Define the Next Era of Digital Advertising: WARC
Mumbai: WARC, the global authority on marketing effectiveness, has unveiled its latest report The Future of Programmatic 2025, offering a ...
Global Ad Spend Forecast Downgraded Amid Retail, Auto Cuts and US-China Trade Tensions
The global advertising market is facing growing headwinds, as a confluence of sector-specific cutbacks and escalating trade tensions prompt a ...
The most effective campaigns in Asia strike a 50-50 balance between brand building and conversion: Sujeet Kulkarni at Goafest 2025
MUMBAI: On the second day of Goafest 2025 at the Gyaan Podium, The ADAN, Knowledge Partner – WARC unveiled its ...
AI accelerates advertising measurement, but advertisers still lack a complete view of ROI: WARC’s ‘Future of Measurement 2025’ Report
Mumbai: WARC, the global authority on marketing effectiveness, has released its latest report, The Future of Measurement 2025, offering a ...
