70 pc urban Indians claim their frequency of going to the cinema has decreased: Report
New data from YouGov reveals where people are watching new films, and shows how the shift to streaming platforms may ...
Tag: YouGov
Horizontal marketplaces are the most visited platforms online: LS Digital report
According to an LS Digital report on “The Evolving Consumer Buying Behaviour Post-Pandemic”, India stands third place globally for the ...
Amazon Prime Video tops YouGov’s Recommend Rankings 2022 in India
YouGov analysis reveals Amazon Prime Video tops the list of India’s most recommended brands with a Recommend score of 84.1%. ...
Two-thirds of IPL fans watched all matches this season on TV: YouGov
As the IPL media rights auction concluded yesterday with two separate broadcasters for TV and digital, YouGov's latest research among ...
IPL continues to be a TV-first property; however engagement on digital is higher, says Havas Media Group India’s Hi-Cricket 2022 report
Mumbai: Following the encouraging response to last year’s Hi-Cricket study, Havas Media Group India has once again exclusively partnered with ...
Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov
Mumbai: YouGov’s new report explores how consumption of media has changed globally in the past 12 months and identifies which ...
Google tops YouGov’s 2021 Best Brand Rankings in India yet again
YouGov’s latest rankings reveal the top ten brands in terms of overall brand health according to urban Indians. Search engine ...
Social video, influencers, immersive experiences, and conversational marketing to drive festive shopping this year: Facebook’s Festive Marketing Guide
New Delhi: Facebook India today released its Festive Marketing Guide for 2021 which called out social video, influencers, immersive experiences, ...
Indians Rate Amazon Prime Video as the most preferred streaming service of 2021, as per YouGov’s latest study
Mumbai: In its continued efforts of bringing the most authentic, relatable, and compelling stories across genres, Amazon Prime Video has ...
Urban Indians think PV Sindhu, Mary Kom and PT Usha have made India proud at an international level: YouGov survey
The recently concluded Tokyo Olympics 2020 saw India’s best rankings in over four decades and gave it its second gold ...
