Chennai: The Southside Story, a joint initiative of TAM Media Research and MediaNews4U, is set for launch of its second edition on 4th March 2020 in a grand event at Chennai in presence of LV Krishnan – CEO of TAM India and senior Industry leaders of South Indian Media, Advertising and Marketing fraternity.
The Southside Story 2020 is the very first; go to market study for the Southern states. It is a unique handbook with a focus on advertising potential in the Southern states of India. It provides comprehensive information at your fingertips in an easy to read format.
The study essentially deep dives into the past five years of rich TAM AdEx data and highlights the advertising realities of the South Market comprising Andhra Pradesh/Telangana, Karnataka, Kerala and Tamil Nadu markets.
The Second edition of the report comes with expanded focus of various categories of advertisers and their preferred Media mix etc. This year report will also have data inputs related to Sports sponsorships and how brands reacted towards various sporting events.
Physical and Digital copies of the report will be available free of cost for the industry stakeholders. Those who wish to own a copy of the same can send an email request to: [email protected]
MediaNews4U will also enable the Digital downloading options on its portal 10 days after the launch of the physical copy.
