Mumbai: Tanishq has partnered with OMI, outdoor agency arm of Laqshya Media Group to launch and execute their latest campaign ‘ Ahalya’. The campaign will continue for 20 Days comprising of 1.2lakhs + sft across India.
The spectacular campaign is visible in many cities like Delhi, Mumbai, Bangalore, Chennai, Ahemdabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Baroda, Agra, Surat, Coimbatore, Indore, Ludhiyana.
Tanishq’s campaign ‘Ahalya’ is all about how beautiful and ethereal a woman’s intrinsic radiance is. The campaign has thus selected media vehicles which are high on impact and that evoke a lasting impression, like panaromic Billboards, Airport Media and Mall Media, gathering maximum eyeballs which are apt as per the TG’s presence physically and psychologically. The stunning creative looks like a dream on Outdoor canvas.
Tanishq is a division of Titan Company which is promoted by the Tata Group and it is a name synonymous with superior craftsmanship, exclusive designs and superlative product quality. Tanishq’s Ahalya collection proudly showcases diamond and colored stones in the way it has never been showcased before. The concept of Tej (inner radiance) pertaining to every woman, as well as a diamond, has been brilliantly captured by the campaign and the larger than life campaign display makes it special.
Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said, “The exceptional diamond collection and creative has been brilliantly brought alive using this campaign and the handpicked media units has done complete justice to the magnum of the campaign. It very well conveys the message of Tej that every woman possesses and which needs to be realized. We have used our in-house research tool to capture the apt pockets that will ensure a wide reach. A 3- week + campaign duration will ensure that the campaign and its message stays back with its TG. I am extremely proud of the team as they are constantly challenging, improving and setting up higher benchmarks”.
Speaking about the campaign, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited, said, “We’re launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The campaign captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them.”