In an attempt to boost the performance marketing mix, Tapfiliate, part of Mitgo, a leader in online advertising solutions with in-depth expertise in the online advertisement market, onboards Mivi to track and scale their affiliate program. Tapfiliate is integrated in the website of the company, to track and automate the affiliate onboarding and affiliate program management under a single umbrella.
This association with Tapfiliate will help Mivi to eliminate any tracking issues regarding
performance marketing by using Tapfiliate’s first party cookie integration, provide a central
system to measure the performance of the affiliates as well as handle their commissions, while
also providing complete transparency. This collaboration will mark the introduction of Mivi into
the performance marketing domain to drive its growth.
Commenting on the association, Shanu Singh, Growth Strategist (Mivi) says, “Tapfiliate has
been an invaluable tool in our affiliate partnership management at Mivi. Its seamless interface
and powerful features make it incredibly easy to generate reports and effectively manage our
affiliate partners. With Tapfiliate, we’ve found a solution that simplifies our workflow, enhances
our reporting capabilities, and ultimately strengthens our affiliate program’s success.”
With a potential to drive online sales up to 15-20%, affiliate marketing has become a critical
aspect of marketing mix. Driven by increasing digital adoption, affiliate marketing has emerged
as a major growth sector in India in recent years. As per a recent report, the industry in India is
expected to grow at a CAGR of 16.3% between 2021-2025. Many homegrown brands are
realizing its potential and trying to leverage the capabilities of performance marketing to drive
the sales of their products.
According to Neha Kulwal, Managing Director, APAC and India, Mitgo, “In recent years, affiliate
marketing has seen a substantial increase in popularity as more businesses look to this sector
as a cost-effective means of promoting their goods and services. Mivi has shown an impressive
growth in the Indian market and we look forward to contributing to that growth with our expertise
in performance marketing. Through our personalized and technology driven solutions, we aim to
harvest compelling benefits for the brand and its customers.”
Mivi was launched with the vision to fulfill the need of high quality electronic gadgets at an
affordable price. The company has grown 2,398% YoY in the ear wear category and completed
100 million units of shipment last year with its unique preposition of ‘Made in India’. With
Tapfiliate, the company is focussing on strengthening its online presence as majority of its sales
is driven by online channels. Tapfiliate captures the proprietary technology to enable brands to
promote their products via publishers (including influencers). This allows the brand to do a real
time performance analysis and reduce the risk of other marketing spends.
