Tarun Firodiya has joined BlissClub as Category Director. In this role, Tarun is responsible for driving business growth through new product development, entering new categories and gross margins.
A Chartered Accountant by training, Tarun has worked with consumer products and services for over 10 years. In his last stint, he led the co-living business for Nestaway which he built across 20 cities from the ground up. Previously Tarun has worked with organisations like Marico, Uber and Guild Capital across Asia, Africa & US.
On his new mandate, Tarun said, “BlissClub has all the right ingredients to build products for the unique needs of Indian women. We are building a strong team and a culture of innovation to cater to this large untapped market”.
BlissClub, a homegrown consumer brand that crafts functional and incredibly comfortable activelife wear with a focus on Indian women, and now a LinkedIn Top Startup for 2022, has made a number of key hires recently.
The senior hires will be instrumental in the company’s ambitious growth journey, as the company expands its product line heavily in 2022 and expands marketing channels. BlissClub was founded in 2020 by Minu Margeret as a community-first brand, and has raised a total of USD 20.25 million, through Seed and Series A funding. The company also hit 100 Cr ARR in 20 months since its first product launch, and has a customer base of over 1 lakh women in India who live active lives, with BlissClub.