Mumbai: Tata CLiQ, an e-commerce platform, has unveiled a major rebrand, transitioning to Tata CLiQ Fashion to position itself as a dedicated fashion and lifestyle destination. This strategic shift from a horizontal marketplace to a specialized vertical platform highlights the company’s commitment to offering a curated selection of apparel, footwear, watches, accessories, beauty products, gadgets, and home decor. As part of this transformation, Tata CLiQ Fashion introduces a refreshed visual identity, a new brand manifesto, updated packaging, and a redesigned app and website to provide an enhanced shopping experience for fashion-conscious consumers.
The rebrand is symbolized by a striking new logo featuring a dynamic Rose Pink and Cerulean Blue color palette, reflecting the platform’s vibrant, modern approach. The boldness of the ‘TATA’ brand and the smooth elegance of ‘CLiQ’ in the new typeface captures the essence of the platform’s forward-thinking vision. This new identity will be reflected across all consumer touchpoints, including the app, website, and packaging.
Gopal Asthana, CEO of Tata CLiQ, commented on the rebranding: “Our new brand identity and positioning reflect our commitment to offering consumers the best of fashion curated for their evolving needs. It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression. We aim to empower consumers who value authenticity, individuality, and impact, helping them express their unique style in a bold and meaningful way. Driven by a vision of a future where fashion is not just worn but lived, we are committed to serving our customers with passion and offering a more refined, personalised, and cutting-edge online shopping experience.”
Tata CLiQ Fashion offers over 6000+ brands, along with category- and brand-specific stores that cater to a range of occasions, styles, and consumer preferences. Highlights of the platform include:
- Sneaker Store: A dedicated space for the latest sneaker trends.
- Indie Finds Store: Curated selections from emerging, homegrown brands.
- Lingerie Store: Comfort and confidence with a chic selection of lingerie.
- Tata CLiQ Palette: A mindful collection of beauty products now available on the app.
Additionally, thematic stores such as the Winter Wear Store and Wedding Store offer tailored selections for seasonal and special occasions.
A standout feature of the revamped platform is the introduction of Fit Assessment, which analyzes customers’ past purchases to recommend the perfect size and fit, ensuring a more personalized shopping experience. Looking ahead, Tata CLiQ Fashion plans to enhance this further with virtual try-on and hyper-personalization features, aimed at streamlining the shopping journey.
To further engage and inspire consumers, Tata CLiQ Fashion introduces e-Stylist, an exciting new e-magazine available on the app. This editorial content will offer trend reports, style guides, care tips, and curated shopping lists, helping users stay on top of the latest fashion trends and build their personal style.
The refreshed Tata CLiQ Fashion platform is now live, inviting users to browse through the app and discover the latest styles that empower them to embrace their individuality and define their fashion identity.
