Mumbai: Tata Play has unveiled its latest offering, Tata Play Deiveegam, a platform service dedicated to Tamil devotional content. Powered by Shemaroo Entertainment, this service is designed to bring the rich spiritual heritage of Tamil Nadu to a broader audience, offering a curated selection of devotion and spirituality in an authentic linguistic and cultural context.
Tata Play Deiveegam will feature a variety of content, including mythological shows like Original Ramayan, Adhi Parasakthi, Uttar Ramayan, and Shri Krishna, as well as devotional music, daily astrology, and spiritual discourses from leading gurus such as Sadhguru, Maraban Maindham Muttiah, Dr. Suresh T, Tirupur Krishnan, and more. The platform will also showcase a robust library of documentaries on temples and deities of Tamil Nadu, live temple darshans, and pan-India events such as Tiruvanamalai Karthigai Deepam, Srirangam Pagal Pathu Ra Pathu, and Mahashivratri LIVE. Viewers will enjoy a mix of morning and evening aartis, followed by a daily astrology show hosted by Subash Balakrishnan.
The service, available 24/7, is ad-free and will be free for the first five days following subscription. After this period, a nominal fee of INR 2 per day will be charged. Subscribers can also enjoy on-the-go viewing through the Tata Play Mobile App.
Tata Play Deiveegam is a part of Tata Play’s diverse suite of platform services, which cater to all age groups and include content across various genres such as Entertainment, Kids, Learning, Regional, and Devotion.
