Mumbai: Tata Play, India’s premier Direct-to-Home (DTH) provider, has introduced its latest campaign, ‘Sirf Lage Mehenga,’ aimed at dispelling the misconception of DTH services being expensive. With this campaign, Tata Play celebrates the New Year and harvest season by unveiling its Super Value Packs, designed to cater to the diverse tastes and preferences of every family member. Starting at just INR 299 for the Hindi Super Value Pack, these offerings promise high-quality entertainment across genres like general entertainment, news, sports, movies, music, devotional, kids’ content, and more.
Conceptualized by Ogilvy, the ‘Sirf Lage Mehenga’ campaign features humorous overstatement parody films that underline the affordability of Tata Play’s offerings without compromising on quality. Through nail-biting yet comical scenarios, the campaign highlights the premium yet budget-friendly entertainment experience provided by Tata Play. Custom-tailored in multiple languages, the campaign ensures wide reach and resonance with viewers across India.
Tata Play is committed to delivering world-class entertainment at a price that fits every household budget. The Super Value Packs reflect our mission to provide unmatched value and variety to viewers, said a Tata Play spokesperson.
The campaign will roll out two films in various languages and will be amplified across high-impact television channels and digital platforms. With its creative storytelling and relatable humor, ‘Sirf Lage Mehenga’ is set to redefine the way audiences perceive affordable entertainment.
Viewers can explore, modify, or subscribe to Tata Play’s Super Value Packs by visiting the Tata Play website (https://www.tataplay.com/) or using the Manage section of the Tata Play mobile app. Alternatively, they can visit their nearest Tata Play dealer to avail of the offers.
Check out the campaign films here:
With its commitment to affordability, quality, and inclusivity, Tata Play continues to lead the charge in delivering unmatched value in the entertainment space.
