Mumbai: Tata Play today announced the launch of yet another offering – Tata Play Superhit Serials, a new Value-Added Service that will bring back the legendary shows of 2000s for the subscribers. Powered by Star Plus, the service will feature the reruns of the channel’s most popular shows that touched the hearts of millions and still holds a strong cult following. The demand for such shows is considerable since they are no longer available on any TV channel.
Tata Play Superhit Serials promises a lineup of content that reigned supreme in that decade. Featuring strong-willed female protagonists and complex family dynamics, such as ‘Kahaani Ghar Ghar Kii’, ‘Kasautii Zindagi Kay’, ‘Kumkum – Ek Pyara Sa Bandhan’, ‘Kaahin Kissii Roz’, as well as period dramas with rich collection of characters and stories like ‘Hatim’, ‘Dharti Ka Veer Yodha Prithviraj Chauhan’, and the must-watch romance drama ‘Navya’, the service will bring back the best of Star Plus shows from the 2000s.
Commenting on the launch, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Our research revealed a significant demand for beloved classic shows. With a sizeable audience reminiscing about iconic properties like Kasautii, Kahaani, etc., we recognised the need to revisit and curate these groundbreaking programs that till date enjoys a strong resonance in the minds of the viewers. We collaborated with Star Plus to revitalize these gems and bring their timeless appeal back to families in the form of Tata Play Superhit Serials.”
“We are thrilled to collaborate with Tata Play to bring back some of Star Plus’ most beloved serials that have left an indelible mark on Indian television. This initiative goes beyond merely reviving classics; it’s about reigniting the excitement and anticipation among our viewers who cherish these timeless stories and characters,” said Gurjeev Singh Kapoor, Head – Distribution and International, Disney Star. “Audiences, across generations, can fully immerse themselves in these shows, which still resonate today, through a seamless, ad-free viewing experience. Our commitment to delivering high-quality entertainment that resonates with viewers and stands the test of time remains at the core of everything we do,” he added.
Tata Play subscribers can access these shows ad-free for a nominal fee of INR 2 per day.
