Mumbai: Tata Sky, the leading DTH (Direct To Homes) player in India, today launched Channel NewsAsia International on its platform. The pan-Asian channel is now available to Tata Sky subscribers on channel number 535.
Ranked among the top three most preferred English news channel in Asia*, Channel NewsAsia International’s launch on Tata Sky will enable the channel to reach over 14 million households in India. The channel was established in March 1999 by MediaCorp, the leading media organisation headquartered in Singapore and is an English language Asian TV News channel.
It is now available in over 58 million households across 27 territories in Asia. It offers news every hour on the hour, business programmes, current affairs, documentaries and lifestyle programmes, showcasing Asia from within Asia.
“We are delighted to be entering the DTH market in India exclusively through Tata Sky, and I would like to take this opportunity to welcome all our new viewers to Channel NewsAsia International. Over the years we have devoted more resources to cover India, not only through the news, but through hard hitting investigative documentaries which have won international acclaim. India is key to the present and future of Asia. We believe we are well placed to understand, present and interpret how India’s role in the global economy will depend on changes in its political and economic climate. But more importantly, the channel is about Asia, and helping to foster understanding and insight across Asia. We look forward to offer our unique, content to all viewers across the country through our partnership with Tata Sky,” said Mr Woon Chuk Chan, Vice President of Channel NewsAsia’s Distribution and Content Sales.
Paolo Agostinelli, Chief Content & Business Development Officer at Tata Sky added, “We have always believed in offering a wide range of global news content and are delighted to offer our subscribers the award-winning Channel NewsAsia International. With a significant mix of both international and India-specific news, we are certain that our subscribers will continue to enjoy our latest addition to the news genre.”
Beyond news and current affairs programmes, viewers of Channel NewsAsia International on Tata Sky can enjoy the channel’s popular travel and lifestyle shows, for example a taste of the travel, food and culture of the renowned destinations of Japan and Taiwan, in ‘Japan Hour’, and ‘Welcome 2 Taiwan’; and ‘Luxe Asia’, for an exclusive look inside the intriguing worlds of Asia.
Business programmes such as ‘Asia Connect’ keeps people who live and work in Asia updated on the latest in news and the financial movements and trends; and ‘Money Mind’ tells you how to make the most out of your money and connecting your financial goals.
With the introduction of Channel NewsAsia International, Tata Sky has now expanded its bouquet of news channels to 96, which include 14 English news channels, 22 Hindi news channels and 57 regional news channels.