Mumbai: Tata Sky Binge+ – Tata Sky’s OTT + TV aggregator service and India Film Project, Asia’s Largest Content Fest, have today announced a strategic partnership with the objective to engage meaningfully and curate a series of content-driven virtual sessions celebrating the contribution of content creators in the digital space.
India Film Project, since its inception in 2011, has put in efforts to build a community of content creators across the varying forms of art. Tata Sky, India’s leading content distribution and Pay TV platform entered actively into the OTT platform aggregation space through its pioneering service, Tata Sky Binge last year and with Tata Sky Binge+ this year, it has brought both OTT and Live TV together under one service. This partnership is a continuation of the effort towards making content platform agnostic and democratising its reach. Through this collaboration, Tata Sky Binge+ and India Film Project aim to spark meaningful conversations around the digital ecosystem and felicitate the journey of creators who have helped in the growth of Indian content.
Commenting on the association, Anurag Kumar, Chief Communications Officer, Tata Sky, said, “Tata Sky as a brand has always believed that content is king regardless of the platform it is been showcased on and understands the increasing demand of digital content .Tata Sky Binge+ service is our step towards making the best of content across mediums available for our customers on a single platform. We are glad to be associated with India Film Project who have been at the forefront of discovering new content creators, valuing and showcasing their creation for the world to see. Through this partnership, we are furthering our individual brand promise to drive synergies towards appreciating the contribution of content creators in digital space.”
Commenting on the association, Ritam Bhatnagar, Festival Director, India Film Project, said, “At IFP, we witness celebration of some of the best contents created across world. Within IFP’s creator community, we noticed a need for creators to watch content that transcends not just geographical boundaries but also the limitations of switching between app subscriptions. The partnership will enable our community to explore a world not limited by subscriptions but sheer love for content”