Mumbai: Team Pumpkin, a 360-degree brand solution, and digital agency is continuing as the agency for planning and execution of all the Social Media and Performance marketing activities for Dixcy Scott.
Team Pumpkin has been driving overall digital marketing efforts for the brand since July 2020 including strategies, building its digital presence, and ensuring the brand meets its marketing goals.
Speaking of the association, Ranjeet Kumar, CEO, Team Pumpkin said, “It gives immense pleasure to win the mandate for Dixcy Scott once again. At Team Pumpkin, we have been working to deliver a holistic range of cutting-edge digital solutions to the brand and make use of our resources to promote them, reach out to the right audience. Being associated with a brand like Dixcy, we look forward to continuing doing the amazing work together.”
Dixcy was started with a vision to create a brand that caters to all the segments in the hosiery market. Over the last few years, the brand has evolved from being an innerwear brand to a lifestyle brand. Overtime ‘Dixcy Scott’ has steadily revamped itself from an innerwear brand to an apparel brand with a premium range of products such as track pants, shorts, polo t-shirts playing a crucial role in the transformation.
Commenting on the extended partnership, Zoher Kapuswala, General Manager, Head of Marketing, Dixcy, said, “We’re happy to continue our association with Team Pumpkin once again. We have formed a trust in their approach and looking at the brand’s growth across digital platforms, we seek to reach newer heights together.”