Mumbai: The Indian Advertising fraternity has another milestone along its way. The Goa Fest Abby’s, the highly coveted advertising awards that recognizes the best in advertising and marketing in a 3 day celebratory event has now called for entries for the Creative ABBY’s 2016.
The last date for entries will be 23rd February, 2016 and campaigns brought alive in the period from 1st January, 2015 to 15th February, 2015 will be adjudged by a reckoned jury panel. The entry forms for the prestigious awards can be downloaded on the Ad Club Website starting today end of day from www.theadvertisingclub.net and www.aaaindia.org. This year the creative abby awards have also seen the addition of two new categories. The awards need to be uploaded online on the site on the site www.abbyawardsentries.com .
New this year at the Creative ABBY’s:
- Two new categories introduced are Category 26: Special Abby (Gender Sensitive) and Category 27: Young Abby.
- Design vertical to have new sub-categories of Typography Design, Best Integrated Design involving 2 or more sub-categories.
- Introduction of a sub category as Computer Generated Imagery in Print Craft.
Announcing this major development, Awards Governing Council Chairman Ramesh Narayan said “this year’s Abby Awards will have three very significant improvements. Firstly to make the awards more in line with global practices, entries for almost all categories can be uploaded online. Secondly, to reinforce the idea that “what’s good, is good for the industry”, there will be a special category for Gender Sensitive Advertising. Thirdly, to bring youth and the future onto center-stage there will be a special ABBY for entries received from copy and art teams under the age of 35 on the theme of how communication can help mitigate gender violence. These are all issues which were came up in our interaction with the creative fraternity and the media, and I am pleased to say we are responding with alacrity to industry and societal needs. The young winners of this new category would not only get a coveted Abby but also be sent for the Cannes Lions festival this June, all expenses paid. This would give them a great exposure to international professionals and work.” Details would be available on the entry form.
GoaFest Chairman Nakul Chopra said “I welcome these new developments. They are a part of our ongoing effort to keep evolving and improving. The online uploading of entries will pose a technological and financial challenge but we have decided that it is important enough to implement immediately.”
Raj Nayak, President The Advertising Club said “To remain the gold standard of awards in India, we decided that technology, sensitive thinking and the future all needs to be addressed. I had said earlier that we could expect a lot this year, and it is beginning to show. The pre-eminent awards show in the country should show the way in every area.”
Dr. Ambi Parameswaran President AAAI added “I am very happy that what was publicly requested on an AAAI platform (an award for gender sensitive advertising) just last year, is becoming a reality. We need to be in synch with what is being sought for. The award for young creatives is the industry’s way of nurturing young talent.”
