• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, April 12, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

The Art of Advertising – Things you can learn from Bull TV Series: Sameer Makani, Co-Founder and MD, Makani Creatives

by Editorial
January 30, 2020
in Featured, My Column
3 min read
The Art of Advertising - Things you can learn from Bull TV Series
Share Share ShareShare

Pictures have always been worth a 1000 words. Thus in an era where words are limited to number of characters, content limitations and complexity in translation; advertising has become a powerful tool in establishing connect with the consumer.The ultimate goal of advertising is either promotion or awareness; what sounds like a simple task is a difficult challenge many brands face today – creating stickiness for the brand is not easy. Advertising doesn’t lie in mere collaborations of words to create content but it lies in simple& bold creativity that is visually rhetoric and can make people think and relate to the brands/products.

In my 23+ years of storytelling journey, I have to come to a conclusion that the only way any brand would be able to establish connect of any scale with the consumer is when they have stories which provoke emotions. Using a fusion of words and graphics without a story would only state the messaging without any meaningful impact. Advertising is an art if mastered and has the potential to create valuable stories. Perhaps one can always refer to an advertising manual for better results but that’s not enough. It’s about looking differently at things that are routine. It’s about bringing alive the creativity from the mundane.

Very recently I came across a TV series called Bull starring Michael Weatherlywhich largely highlights the results of combining human psychology, human intuition and high-tech data to learn and understand the thinking mechanism of jurors, attorneys, witnesses, and the accused to make them tick. This made me think that advertising can become a seamless tool if the method/techniques used in the show could be implemented in current advertising environment. Listing down 3 rules that I think could do marvels if implemented right way in the Indian advertising industry.

Rule #1: Your Consumer is Your Enemy

It will sound awful but there is a science behind following this rule. Ever considered convincing your enemy to buy your product, the answer most-likely is never. So when you look at the toughest consumer as your target to crack, you need to create a pitch that is tempting enough even for your enemy. If a brand manages to convince the enemy to buy the product, that definitely speaks oodles about the idea’s strength. The secret lies beneath a 1000 failed approaches and 1 successful messaging.

Rule #2: People Love Things That Are Relatable :

Quite a few people complain about media being too cautious and them showing similar content repeatedly.There is a very good reason for this. Bolder content increases the risk which could provide increased rewards or no rewards at all.  People who watch this show should be able to find quite a lot of faces as well as plenty of stories that feel familiar to them. Using similar approach in advertising; creating advertisement which makes people comfortable making them recall a similar scenario would establish an immediate connect with the brand ensuring higher recall.

Rule #3: Using Tech to Create Roadmap

Bull is largely based on a premise where people can predict people with remarkable accuracy by using a combination of data, tech and few other technologies. This results in a pinpoint roadmap of what will work and what will not work. Considering an approach like this will make brands understand consumers’ POV in a more refined manner which will later help them in creating products that will work with a large set of the consumers.

The communication would have become quite simple if there was Dr. Bull in every agency. Dr.Bull would have helped the agencies in creating that out of the obvious idea that would penetrate the minds of the consumer establishing an instant connect. Although, the Art of Advertising doesn’t come with the manual but these rules can always make the approach towards consumers better and the overall communication seamless.

Tags: Art of AdvertisingMakani CreativesSameer Makani

Related Posts

Cannes Lions announces 2021 jury members
Advertising

Cannes Lions announces 2021 jury members

by Editorial
April 12, 2021
0

International: Cannes Lions has today announced its jury line-up of global experts selected to award the world’s very best creative...

Read more
Anil Kapoor, Chairman Emeritus at DraftFCB+ Ulka, no more
Advertising

Anil Kapoor, Chairman Emeritus at DraftFCB+ Ulka, no more

by Editorial
April 12, 2021
0

Anil Kapoor, Chairman Emeritus at DraftFCB+ Ulka, passed away after a long battle with cancer. Kapoor has been appointed as...

Read more
TAM- Medianews4u South Side Story Decoded Report: 1800+ advertisers registered positive growth in advertising during the unlockdown period

TAM- Medianews4u South Side Story Decoded Report: 1800+ advertisers registered positive growth in advertising during the unlockdown period

April 10, 2021
LV Krishnan, CEO, TAM Media Research

Digital spend has increased from 13% to 21% in the South Indian Market, LV Krishnan, CEO, TAM Media Research

April 9, 2021
The biggest tool in animation that we have is that we are the only channel available in 8 regional languages: Leena Lele Dutta - Sony Pictures Networks India

The biggest tool in animation that we have is that we are the only channel available in 8 regional languages: Leena Lele Dutta, Sony Pictures Networks India

April 9, 2021
Celebrating 14 Years of IPL Advertisement

Celebrating 14 Years of IPL Advertisement

April 9, 2021
How Digital Platforms are gearing up for the upcoming IPL season

How Digital Platforms are gearing up for the upcoming IPL season

April 9, 2021
GoNutsUSP is the depth of experience we have as founders across technology, scaling start-ups and entertainment: Joji George - Gonuts

GoNuts USP is the depth of experience we have as founders across technology, scaling start-ups and entertainment: Joji George

April 8, 2021

Subscribe to Newsletters

Trending

ZEE Keralam to do a Direct to TV release of the film “Krishnankutty Pani Thudangi” on April 11, 7 PM
Featured

ZEE Keralam to do a Direct to TV release of the film “Krishnankutty Pani Thudangi” on April 11, 7 PM

by Editorial
April 7, 2021
0

Kochi: After releasing their first Direct TV movie “Innu Muthal”, ZEE Keralam has come up with yet another delightful surprise...

Sidharth TV Network to launch 4 Channels in Orissa; Starts test run for 'Sidharth Bhakti'

Sidharth TV Network to launch 4 Channels in Orissa; Starts test run for ‘Sidharth Bhakti’

April 10, 2021
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Vikatan Group appoints Bala Murugan as National Head– Sales

Vikatan Group appoints Bala Murugan as National Head – Sales

April 12, 2021
Star Jalsha Paribar Award 2021

Star Jalsha to telecast Star Jalsha Paribar Award 2021 on 4th April

March 31, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.