Mumba: A Mumbai-based young and growing digital agency The Craft Tank, skillfully nabbed the social creative and digital mandate of the blooming cosmetics brand Swiss Beauty.
In a market that has way too many options, Swiss Beauty, a fast-growing name in cosmetics, aspires to improve the talk and usage of its world-class products amongst the audience. But with the current pandemic limiting its play to mainly digital mediums, it’ll be up to the skillful team at The Craft Tank to make an impression for the brand online.
With agencies on #WFH mode amidst the quarantine situation, the team of dreamers at The Craft Tank effectively converged and pitched from home, to win over hearts at Swiss Beauty. The agency has big plans to increase the reach and quality of content for Swiss Beauty in the market, and revamp the brand’s overall digital presence through targeted social media influencer activities, media spends, marketplace website banners, and more. The young agency has also incorporated the execution of photo & video shoots amidst the COVID-19 lockdown, with the help of its in-house media creation team. While it’s still not decided, The Craft Tank has also put its hat in the ring for the brand’s website creation.
Amit Kumar and Mohit Kumar, Directors at Swiss Beauty Cosmetics, said, “The Craft Tank is a promising young agency, whose fresh take on our brand has been a crucial factor in us choosing them as our creative partner. At a time when everyone is working from home, they have shown us how well they work as a team and nothing deters them from delivering only the best. A clear understanding of what we need to do as a brand and what the steps should be to reach the next level, have come out spectacularly from them.”
Kedar Shet, CEO and Co-founder at The Craft Tank, expressed his enthusiastic ambition while saying, “Pitching and winning the creative mandate for a new client during a critical period like this sure does teach you that doing creative work is more than a place or manner. We at The Craft Tank, are thrilled to take on this adventure with Swiss Beauty. We look forward to captivating the audience’s attention and in-turn converting them into loyal customers of Swiss Beauty.”