Mumbai: The Federal, launched in March 2019, logs an average traffic of about a million every month. The audience data reflects a healthy demographic mix — about 35% readers are women and most visitors are in the 15-35 age group, underlining the website’s appeal among the youth.
The Federal has broken new ground in digital journalism by bringing together print and video journalists, editors, writers, data scientists, coders, and designers on a single platform. The Federal, with the help of a network of reporters, brings a unique perspective on national news. In the past year, Federal were able to build a strong base of loyal readers, who want a premium experience with rich, interactive, yet comprehensive coverage of various topics.
To cater to the needs of such readers, the Federal introduces The Premium Plan. The subscribers of this plan will not only get an ad-free access to all the stories but also be privy to a special section of carefully crafted stories that give a comprehensive take on a range of topics. The premium subscribers will also get access to special features such as news archive, personalised newsletters, and behind-the-desk access to the editorial team and so on.
The premium plan will launch on 14th November.