The Good Creator Co, a creator ecosystem, has launched the Good Creator Co (GCC) App, a platform for creators to learn, earn and collaborate.
The brand stated that the GCC App has been engineered by combining the complimentary tech stacks of Winkl, Plixxo and Bulbul powered by the data analytics of Vidooly to create a unified platform that meets the needs of new age content creators and influencers in innovative ways and also gives a data first platform for brands to run influencer campaigns in a programmatic manner bringing transparency to performance and spends.
The Good Glamm Group also confirmed complete acquisition of video commerce company Bulbul, founded by Sachin Bhatia – who will be taking over as CEO, Good Creator Co. GCC stated that the acquisition further deepens its understanding of the creator ecosystem, with a strong hold of creator commerce and the tech & product capabilities that Bulbul has built over the years. The core functionality of Bulbul has been added to the Good Creator Co. technology and product stack.
On the new role, Bhatia said, “I am thrilled to take on the position of CEO at The Good Creator Co. and contribute to the ever growing creator economy! With a vision to create a full-stack, global creator ecosystem providing cutting-edge technology and solutions to influencers and brands, we are excited to launch the Good Creator Co. App. Together with Bulbul’s acquisition, the platform will further bolster GCC’s creator strategy and will provide deep access to the Tier-2 and Tier-3 demographics, true to The Good Creator’s Co position as the largest creator ecosystem in India and and provide brands a programmatic way to run influencer marketing campaigns akin to google ad words.”
Speaking on the acquisition, Darpan Sanghvi, Group Founder & CEO, The Good Glamm Group, said, “ Good Creator Co is integral to our vision of being a true content to commerce company and I am very happy that Sachin has taken over as CEO to help integrate all our creator assets and scale the business. Sachin & his team will not only work closely with all our brands for their influencer marketing & commerce needs but also offer the same solutions & learnings to other brands and companies.”
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