Chennai: The Hindu Group’s campaigns and print communication bagged three awards at the Maddys 2022 by the Advertising Club Madras.
Communication created to promote Sportstar’s Tokyo Olympics special issue won bronze in the print product-single category.
An integrated marketing campaign #BringBackMilkBikisClassic crafted by The Hindu Group for FMCG company Britannia won silver.
Further, a campaign conducted by Young World in association with Dettol named ‘Dettol Banega Swasth India ‘Creative Champs’ in association with Young World’ won bronze under the best use of print category.
The Creative Agency of the year was RK Swamy BBDO. They had won 6 Silver and 7 Bronze trophies, it was closely followed by OPN Advertising (5 Silvers, 5 Bronzes). Wavemaker won the Media Agency of the year with 4 Bronzes and 1 Silver.
The Maddys 2022 competition garnered 600+ entries from various media outlets across India. A 12-member jury panel combed the entries through some stringent parameters.