Chennai: The Hindu’s brand campaign from Chennai won the ‘Best in Audience Engagement’ category at WAN-IFRA 2024 Digital Media Awards in Copenhagen, Denmark.
The May 27 awards ceremony honours digital innovation in various categories mirroring the changing news consumption patterns and engagement styles.
In the online press release by WAN-IFRA, the jury members of the awards said, “The campaign is an amazing project connecting people and the city via comprehensive touch points across various media. A testament of how powerful a media platform could be when it’s used in a very creative way!”
Suresh Balakrishna, Chief Revenue Officer of The Hindu Group said, “The award for Made of Chennai highlights the city’s deep affection for The Hindu. I would like to thank WAN-IFRA and applaud their efforts for bringing to the fore some of the best efforts from across the globe.”
The Hindu Made of Chennai, introduced in August 2023, marked the city’s 45-day birthday celebration, uniting enthusiasts to showcase Chennai’s unique culture and people both online and offline.
