Saturday, September 30, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

The Hindu’s new look: The art and design experts’ verdict

Rubecon’s Alexander Zachariah, Landor and Fitch’s Arnab Ray, Nihilent’s KV Sridhar and W+K’s Santosh Padhi weigh in. While the majority give it a thumbs up, there is one reservation.

by Neethu Mohan
September 29, 2022
in Exclusive, Featured, Print
Reading Time: 3 mins read
A A
The Hindu’s new look: The art and design experts’ verdict
Share Share ShareShare

The Hindu and businessline donned a new look recently. Medanews4u.com reached out to art and design experts from the world of branding for their take on the new design.

Rubecon’s Alexander Zachariah, Landor and Fitch’s Arnab Ray, W+K’s Santosh Padhi and Nihilent’s KV Sridhar weighed.

While three of our reviewers give the new design an overwhelming thumbs up, one of them says more could have been done. Read on.

‘A good step forward while retaining the depth and elegance’

 –  Alexander Zachariah , Creative Director, Rubecon

Alexander Zachariah , Creative Director, Rubecon
Alexander Zachariah

The revamped design of The Hindu is sharp and effective and really works on two counts:

First, it is visually cleaner and more breathable with the bolder typefaces, larger pictures and enhanced whitespace making for a more effortless reading experience.

Secondly, it is a clear move to be effective in the digital era. The short, highlight reads along with the QR codes and digital links clearly cater to the new digital generation and the impatient reader of today. This is a welcome addition to the traditional newspaper format.

Overall it looks like a good step forward while retaining the depth and elegance associated with The Hindu.

On the businessline, I like the use of lowercase type  on the masthead. It makes it friendly, easy to read and approachable. The bolder lowercase font also has more visual throw and readability. Its layout is far more airy. Information in the form of text is made more interesting  with smart graphics. The use of blue as a house colour brings relief and builds a strong identity . Also overall the grid is used very creatively by the use of double and single column widths in the setting. The whole design looks very smart and  elegant.

‘Fabulous work of creating hierarchy of weightages’

–  KV Sridhar (Pops), Global Chief Creative Officer, Nihilent

KV Sridhar (Pops), Global Chief Creative Officer, Nihilent
KV Sridhar

It is a very good design. Typography grammar always says stick to one font in different ways. Earlier, The Hindu used both Sans-Serif and Serif – two different fonts in the headline. There was no identity as such between the week day edition, weekend edition, and businessline, and all the specials they ran. This time the design has done a fabulous work of creating the hierarchy of weightages including a bit of italics thrown in.

The nomenclature, lots of features in different sections have also been managed with the typography well.

Markers are also dealt very nicely and contemporarily. Even if you were to see the trademark of The Hindu (between The and Hindu), earlier it used to be much thicker, now they made it more contemporary and much more thinner, thereby reducing the weight. The size is the same, but the weight gets reduced because it is made thinner. Therefore, ‘The Hindu’ will stand out far more than before.

‘Could have been slightly edgier, braver, and bolder’

–  Santhosh Padhi, Chief Creative Officer, Wieden + Kennedy

Santosh Padhi
Santosh Padhi

I believe that change is always wonderful, especially for brands and people who are catering to a larger audience. I am glad that The Hindu decided to change the design. There is always an issue on what amount of change is the right change. I feel that they didn’t want to bypass or ignore the current audience, hence, only minimal changes have been made in terms of layout of the newspaper design.

But, given a chance, I would have changed a little more, into a little more younger and vibrant design. Let us not forget that we are living in a visual world, where the look and feel matters a lot. If they wanted to get a younger audience on their side, they should have done the design with little more relevance – it demands a slightly edgier, braver, and bolder design. Their stories are far more brave and courageous – I wish that had been translated into the visual language in the layout as well.

‘Nice gravitas while making it contemporary’

–  Arnab Ray, Creative Director, Landor & Fitch

Arnab Ray
Arnab Ray

When I compared The Hindu’s news design with the earlier one, I felt that the current design has international quality to it. Whether it is in terms of choice of fonts, the consistency in the usage of fonts, and even in small details like the usage of quotations.

The Hindu being a legacy publication, the design has a blend of legacy meets modernity, there is a nice gravitas to the newspaper while making it contemporary.

At a time when people consume content on digital media platforms, it is imperative to attract the people to the publication. The design has utilised the space under the masthead in an interesting way.

Overall, the new design gives the newspaper a nice aesthetic. The information is organised well which helps the readers navigate through the pages easily.

Tags: Alexander ZachariahArnab RayBusinessLineKV SridharLandor & FitchNihilentRubeconSanthosh PadhiThe HinduWieden + Kennedy

RECENT POSTS

Rakesh Sharma elected President of Indian Newspaper Society for 2023-24
Featured

Rakesh Sharma elected President of Indian Newspaper Society for 2023-24

September 30, 2023
0

Rakesh Sharma of Aaj Samaj has been elected as President of the Indian Newspaper Society (INS) for the year 2023-24....

Read more
Bharat Matrimony brings alive quirky ‘interest mismatch’ plots
Campaigns

Bharat Matrimony brings alive quirky ‘interest mismatch’ plots

September 30, 2023
0

Taking forward the campaign to promote its ‘Interest Matching’ feature on social media, Bharat Matrimony has launched a set of...

Read more
Star Vijay ready for next season of Bigg Boss Tamil with two houses instead of one
Featured

Star Vijay ready for next season of Bigg Boss Tamil with two houses instead of one

September 30, 2023
0

Star Vijay, which launched the promos for season 7 of Bigg Boss Tamil a month ago, has announced a line...

Read more
Britannia brews up a ‘Coffeeverse’
Featured

Britannia brews up a ‘Coffeeverse’

September 30, 2023
0

Around the occasion of International Coffee Day (October 1, 2023), Britannia has ventured into the metaverse with the launch of...

Read more
Chrome News Track 29th September: Speed News, India Canada Diplomatic Row
Analysis

Chrome News Track 29th September: Speed News, India Canada Diplomatic Row

September 30, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

Read more
Puma owns the dive, invites viewers to dive-and-post to play alongside Virat Kohli
Campaigns

Puma owns the dive, invites viewers to dive-and-post to play alongside Virat Kohli

September 29, 2023
0

Sports brand Puma India launched an AI-led campaign themed ‘Puma Dive’. Cricketer and Puma ambassador Virat Kohli took to his...

Read more

LATEST NEWS

Bharat Matrimony brings alive quirky ‘interest mismatch’ plots

Bharat Matrimony brings alive quirky ‘interest mismatch’ plots

September 30, 2023
Star Vijay ready for next season of Bigg Boss Tamil with two houses instead of one

Star Vijay ready for next season of Bigg Boss Tamil with two houses instead of one

September 30, 2023

ANALYSIS

Chrome News Track 29th September: Speed News, India Canada Diplomatic Row
Analysis

Chrome News Track 29th September: Speed News, India Canada Diplomatic Row

September 30, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

PEOPLE

Jahangeer Khan joins Garage Group as AVP New Business and Client Servicing
Featured

Jahangeer Khan joins Garage Group as AVP New Business and Client Servicing

September 28, 2023
0

Garage Group announced the appointment of Jahangeer Khan as Assistant Vice President for New Business and Client Servicing. Before joining...

Ullu appoints Avinash Dugar as CEO

Ullu appoints Avinash Dugar as CEO

September 27, 2023

MARKETING

Britannia brews up a ‘Coffeeverse’
Featured

Britannia brews up a ‘Coffeeverse’

September 30, 2023
0

Around the occasion of International Coffee Day (October 1, 2023), Britannia has ventured into the metaverse with the launch of...

Subscribe to Newsletters

ADVERTISING

Mavcomm Consulting, House of Lions enter into strategic partnership
Advertising

Mavcomm Consulting, House of Lions enter into strategic partnership

September 29, 2023
0

Brand and reputation management company Mavcomm Consulting and integrated communication consultancy House of Lions announced they have entered into a...

Skybags joins hands with Disney; launches Marvel and Wakanda Forever collections

Skybags joins hands with Disney; launches Marvel and Wakanda Forever collections

September 28, 2023
Hearth Ventures appoints Tute Consult as its communications partner

Hearth Ventures appoints Tute Consult as its communications partner

September 28, 2023

PRINT

Print media ad revenue to remain below pre-Covid level in FY24: ICRA 
Featured

Print media ad revenue to remain below pre-Covid level in FY24: ICRA 

September 27, 2023
0

Information and Credit Rating Agency (ICRA) estimates revenues for the print media industry to grow by 8 to 10 pc...

Srinivasan K Swamy elected Chairman of Audit Bureau of Circulation for 2023-24

Srinivasan K Swamy elected Chairman of Audit Bureau of Circulation for 2023-24

September 16, 2023
Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

September 9, 2023

THINK THROUGH

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank
Opinion

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank

June 18, 2023
0

One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Rakesh Sharma elected President of Indian Newspaper Society for 2023-24

Rakesh Sharma elected President of Indian Newspaper Society for 2023-24

September 30, 2023
South Indian Bank welcomes PR Seshadri as New MD & CEO

South Indian Bank welcomes PR Seshadri as New MD & CEO

September 30, 2023
CM Bhupesh Baghel to be the Chief Guest at News18’s ‘Agenda Chhattisgarh summit in Raipur; other top leaders to also attend

CM Bhupesh Baghel to be the Chief Guest at News18’s ‘Agenda Chhattisgarh summit in Raipur; other top leaders to also attend

September 30, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2023 All rights reserved.