Saturday, April 1, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

The Key to the Future of Marketing is in Mobiles

by MN4U Bureau
May 25, 2022
in Featured, Think Through
Reading Time: 2 mins read
A A
The Key to the Future of Marketing is in Mobiles
Share Share ShareShare

Device adoption has accelerated dramatically from the always-on, always-connected personal smartphone to the shopping- and media-focused tablet. With this mass-market usage, the percentage of time spent interacting with these gadgets has increased dramatically. In 2021, Indians spent a record 4.7 hours per day on their phones, and this usage will continue to expand tremendously in the coming years as network speeds and coverage improve.

With over 95% of the population harnessing smartphones, marketers are presented with an opportunity to target their consumers while they are on the move. Additionally, while the market has grown at a 45% compound annual growth rate to $1.9 billion over time, India’s mobile digital media spending surged 76% in 2021. With such dynamic and ever-evolving changes, the following are the predictions that will change the paradigms of mobile marketing in the coming year and beyond.

M-commerce and social commerce is Only Going to Rise

During the pandemic, both m-commerce and social commerce saw significant development. People are looking for communication and spending more time on social media. Therefore, mobile ad engagement is increasing. In a secure atmosphere, people prefer to purchase on their mobile devices. Retailers and marketers will also be attempting to take advantage of social media’s selling prospects.

Virtual Reality (AR) is Here to Stay

Because of the popularity of smartphone apps like Pokémon Go, many people are already familiar with how AR works. The new technology allows virtual display in real-world settings by using a smartphone or tablet camera. It will enable customers to experience a product in the privacy of their own homes. AR’s accessibility is likely its most significant distinction, significantly boosting consumer engagement.

Video Consumption isn’t Slowing Down

According to recent research, millennials watch 94.2 minutes of video every streaming session, while Gen Z and Boomers watch 87.6 minutes and 65 minutes of video content, respectively. The rise of mobile streaming means additional video advertising opportunities for marketers. Given its widespread availability, it’s no surprise that video is the future of e-commerce.  Video advertising revenue will reach $35 billion by 2024, according to statists.

Banking on Metaverse

When Facebook unveiled its parent company, it hinted that users could expect to interact with friends or brands while exploring the metaverse, a notional realm that blurs the lines between virtual and real life. According to a forecast, consumer expenditure on metaverse apps will reach $3 billion by 2022. Brands seeking increased visibility or business expansion may benefit from focusing on these apps.

In-app and Game Advertisements has Massive Potential

By the end of 2022, the overall number of mobile app downloads will be 258 billion, with revenues from mobile apps reaching $935,2 billion by 2023. Native, videos, rewarded, and playable are the most common in-game creative forms, although static banners are more prevalent in dating and social apps. Although mobile games are not suited for use as marketing methods in all industries, they do resonate with some target markets.

Article is authored by Kunal Kothari, Co-Founder, Chief Growth Officer & Director, Mobavenue Media.

Tags: Kunal KothariMobavenue Mediamobile marketingSocial CommerceVirtual Reality

RECENT POSTS

Impassioned: Chaos in concert – Jayakrishnan S
Exclusive

Impassioned: Chaos in concert – Jayakrishnan S

by Neethu Mohan
April 1, 2023
0

It was the early 2000s. Jayakrishnan S was yet another engineering student, one with no roots in music. He was...

Read more
ABP News launches Shikhar Sammelan ahead of the upcoming Punjab assembly elections
Featured

ABP News turns 20

by MN4U Bureau
March 31, 2023
0

ABP News, an Indian Hindi-language free-to-air television news channel owned by ABP Group, completes 20 years of operations. Expressing gratitude...

Read more
Fevicol leverages human OOH to showcase its ultimate strength
Campaigns

Fevicol leverages human OOH to showcase its ultimate strength

by MN4U Bureau
March 31, 2023
0

Fevicol comes up with a quirky solution to tackle India's age-old problem of finding a place to sit at crowded...

Read more
Ishant Sharma named brand ambassador for Arista Vault
Featured

Ishant Sharma named brand ambassador for Arista Vault

by MN4U Bureau
March 31, 2023
0

Arista Vault, an Indian smart tech luggage brand, has announced the appointment of Ishant Sharma as its brand ambassador. The...

Read more
MTR Foods reminds people to share joy of eating idlis
Campaigns

MTR Foods reminds people to share joy of eating idlis

by MN4U Bureau
March 31, 2023
0

MTR Foods, a packaged foods company, commemorated World Idli Day by partnering with comedian and Instagram influencer Danish Sait, along...

Read more
No reason is good enough to continue smoking, says 2baconil
Campaigns

No reason is good enough to continue smoking, says 2baconil

by MN4U Bureau
March 31, 2023
0

Rusan Pharma, a pharmaceutical company, has launched #NoReasonIsGoodEnough campaign to promote tobacco de-addiction with the brand ‘2baconil’. Through this campaign, Rusan...

Read more

LATEST NEWS

ABP News launches Shikhar Sammelan ahead of the upcoming Punjab assembly elections

ABP News turns 20

March 31, 2023
Fevicol leverages human OOH to showcase its ultimate strength

Fevicol leverages human OOH to showcase its ultimate strength

March 31, 2023

ANALYSIS

MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report
Analysis

MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report

by MN4U Bureau
March 30, 2023
0

According to TAM AdEx- Rewinding Y 2022 report for Celebrity Endorsement, more than 25pc share of the ads telecast on...

PEOPLE

Noise appoints Gaurav Mehta as CMO
Featured

Noise appoints Gaurav Mehta as CMO

by MN4U Bureau
March 31, 2023
0

Noise, a connected lifestyle tech brand, has announced the appointment of Gaurav Mehta as its Chief Marketing Officer to fortify...

Ashish Khanna named CEO, Dentsu Global Services

Ashish Khanna named CEO, Dentsu Global Services

March 29, 2023

MARKETING

Ishant Sharma named brand ambassador for Arista Vault
Featured

Ishant Sharma named brand ambassador for Arista Vault

by MN4U Bureau
March 31, 2023
0

Arista Vault, an Indian smart tech luggage brand, has announced the appointment of Ishant Sharma as its brand ambassador. The...

Subscribe to Newsletters

ADVERTISING

Media Mantra bags PR mandate for Uplers
Advertising

Media Mantra bags PR mandate for Uplers

by MN4U Bureau
March 31, 2023
0

Media Mantra, an independent Public Relations and integrated communications firm, has been awarded the PR mandate for Uplers, a technology...

Schbang bags social media mandate for ShareChat and Moj

Schbang bags social media mandate for ShareChat and Moj

March 31, 2023
Leo Burnett India

Leo Burnett India bags two Grand Prix at Spikes Asia 2023

March 30, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist