Mumbai: Keeping core values of the brand in mind, this Eid, Max talks about inclusivity through its new commercial.
Through the new Eid commercial, Max urges people to open not just their doors but also their hearts. Staying true to the nature of this festival, the film narrates the very core of this festival, togetherness and spreading happiness. Festivals of today celebrate togetherness and helps in building communities.
Through this film, Max celebrates the true spirit of Ramadan by celebrating togetherness, building communities and spreading happiness with their stance -#IssEidDilAurDarwaazeKhuleRakhein
Jiten Mahendra, VP Marketing, Max Fashion said, “Max believes in inclusiveness and a progressive mind-set. We want to reinforce these values in all our campaigns. On Eid, our idea is to visualize a society which is inclusive and progressive. This communication is dedicated to our customers who believe in these values and have been associated with us and helped establish us as the most preferred fashion destination in India.”
The film has been conceptualized by Max’s creative agency, JWT Bangalore.
Link of the film:
This campaign is being widely promoted in the Digital Space – YouTube, Facebook and Instagram. We are sure this is going to be a big hit for the brand. To date, the video has crossed 2,293,957 views on YouTube.
