Mumbai: The Minimalist, announces a strategic alliance with the renowned Brand Dialogue-led by global branding and creative expert Willem Woudenberg. The relationship with the Brand Dialogue will strengthen The Minimalist’s presence across Dutch and European markets. Simultaneously, it will allow Wouden berg to leverage The Minimalist’s expertise and skill for projects in India and abroad.
While both companies will continue to function independently, the joint force will introduce an unique Indo-European perspective to brand building. With a ‘Less is More’ mantra, The Minimalist together with Brand Dialogue will bring greater attention to brands in growing international business, as well as leverage the competitive pricing made possible through its lean, cleanbusiness processes on the subcontinent.
Speaking on the partnership, Sahil Vaidya, Co-founder, The Minimalist said, “Willem has significant international experience as a branding strategist, and we are certain that this relationship with Willem and Brand Dialogue will enable us to produce high-quality, thought provoking communication and branding across the business as well as provide unique solutions by combining our expertise.”
“The Minimalist is a young, dynamic and fast growing team with its finger on the pulse of modern design and marketing. Our co-operation will help translate strategic branding exercises with firms into high-level creative work, making seamless delivery across digital and offline platforms possible,” added Willem Woudenberg.
Willem Woudenberg, Founder, Brand Dialogue Consulting & Design, continues as an independent manager and consultant for brands worldwide. With over 25 years of creative experience, Willem’s expertise spans brand, design, photography and communication strategy. He has worked closely with global brands like Heineken, ABN AMRO Bank, Dow Chemical and City of Amsterdam. In India, Brand Dialogue has been associated with Ralson Tyres, Godrej, Health Tree, City of Agra, Reifenhauser and A 1 Fence Productions.
Mumbai based design and digital company The Minimalist on the other hand is recognized for its minimalistic approach to design and communication. The company has worked with over 200 brands across the globe, including with Fortune 500 companies like Coca-Cola, Berkshire Hathaway, Abbott, Airtel, Bloomberg Quint, Cox & Kings, L&T Infotech, Hexaware, etc. in India. The company has a growing international presence in USA, Singapore and the Middle East, where it has been strategizing with brands like Techforce.in, Hypertrack, Builder’s Patch, Cashmere Polo, Centelon and One World International School.