Mumbai: U.K. headquartered global leader in entertainment marketing, The SMC Group launches its operation in India in a strategic partnership with El Sol Strategic Consultants (ESSC), a renowned full-service brand consultancy company led by Elisha Saigal – a brand architect for non-category homegrown companies. Through this venture, The SMC Group that services a gamut of leading brands such as Coca-Cola, Uniliver, Cartier, Yoox, and many more, aims to unite companies and talent together in India and establish brands via engrossing avenues of sonic marketing, gaming, and e-sports.
The association will enable The SMC Group to lay the groundwork for its initiatives in India whilst also providing ESSC clients access to a global network of artists and global talent from across countries. To kick start its operations in India, an introductory workshop on the latest trends and the various marketing, branding, engagement opportunities that can be leveraged by brands, and agencies through the medium of gaming and e-sports will be hosted on June 30th, 2021 at 5:00 pm IST.
The two-hour session will be conducted by Nick Smith and Romain Tixier, Directors at SMC Gaming who bring with them a plethora of experience in the global gaming and e-sports space.
Maurice Hamilton, CEO, The SMC Group said, “We are forging an exciting partnership through this unison as SMC India – one that is essential to local industries to create valuable opportunities for brands from across sectors. With El Sol Strategic Consultants’ strong foundation and network in PR, social media marketing along with influence and celebrity outreach, SMC India will explore modern marketing via gaming, sonic, and e-sports. The workshop with El Sol Strategic Consultants is first of many initiatives to strengthen our talent and our presence not only locally but also globally and we look forward to what the association has in store for us.”
Speaking on the partnership, Elisha Saigal, Founder & CEO, El Sol Strategic Consultants said, “We are elated to be partnering with the SMC group in a long-term association as SMC India. With the newly-formed SMC India, we are now adding a new vertical to our existing business. Keeping in mind consistently evolving modern marketing trends, SMC India will introduce Indian brands to exciting facets of sonic, gaming & e-sports marketing and provide brands in India, access to talent from across 16 countries.”
In a first of many joint initiatives, the brands bring to you a digital workshop for brand managers, PRs, and agencies that will focus on gaming marketing strategies and shed light on the vast and unexplored potential of the gaming marketing industry. The workshop will be held on 30th June 2021, from 5:00 pm to 7:00 pm IST on the Bluejeans app. Prior registrations are requested to be made – https://rb.gy/u5m4ni.
The speakers, Nick Smith and Romain Tixier of SMC Gaming (a division of SMC Group) have experience that encompasses 15 years in the industry. They will be discussing the key players and their roles in the Gaming and Esports industry, challenges related to the Talents and Rights Procurement process along with the effective management and leverage of gaming assets.
With gaming becoming more mainstream, people from all walks of life take to their consoles to participate in this leisure activity that is enjoyed by all thereby substantially increasing the market potential for this industry. The gaming industry is slowly proving to be a marketing asset and gaming influencers are enablers of many trends. Gaming influencers are helping brands tap into a wider audience from various specialized niches. The gaming industry presents immense potential and a multitude of opportunities.