Mumbai: In the wake of the COVID-19 pandemic, there has been a significant shift in the public’s approach to health and well-being, moving from a curative to a preventive mindset. To address this evolving landscape, The Times of India has announced the launch of TOI Health+. This is a new initiative designed to provide health and wellness information to Indian audiences.
Addressing the information gap with the increased interest in health information, many people struggle to find trustworthy sources amidst the sea of unverified data. TOI Health+ aims to fill this gap by offering a platform that caters to the health needs of Indians. Available in both print and digital formats every Wednesday, TOI Health+ features the latest in health, nutrition, wellness, and prevention with a special focus on health tech.
Features of TOI Health+
- Customised Content: Sections on nutrition, prevention, wellness, body, and health technology. Interactive columns like “Ask Your Doctor.”
- Solutions: Health and health tech information every week.
- Coverage: Articles on nutrition, diet, fitness, and lifestyle diseases.
- Health Trackers: Quizzes, trackers, and self-assessment tests to help readers monitor their health.
- Community: Building an active community of health enthusiasts on social media and through offline events like the TOI Health+ Summit.
- Consumer Engagement: Access to doctors, health experts, and researchers through webinars, videos, and podcasts.
Curating the Content: TOI Health+ leverages The Times of India’s sources to curate health content. In the past oit has done initiatives such as ‘Times Organ Donation Drive’, ‘Beat Heart Failure’ and ‘Let’s Fight Diabetes’, . Every day, more than a dozen health reporters from TOI across the country reach out to leading doctors, hospitals, researchers, and dieticians to obtain the very best and latest in healthcare. TOI Health+ taps into this to bring health and wellness information, offering a weekly distillation of the most credible and actionable health information, all in one place.
Kaustuv Chatterjee, director (TOI Brand), BCCL (Bennett, Coleman & Company Limited), said, “TOI Health+ is our commitment to providing the Indian audience with trustworthy and relevant health and wellness information. In an era where misinformation is rampant, we aim to be the definitive source for credible and well-researched content which contributes to their well-being. Our goal is to empower individuals to take proactive steps towards better health.”
Partha P. Sinha, president, chief brand officer, BCCL, said, “TOI Health+ is an incredible opportunity for brands to connect with highly engaged health and wellness enthusiasts. This product will also provide a platform for established players, emerging nutraceutical and health tech brands to showcase their work and innovations, helping them reach a broader audience. We are excited about the potential this initiative holds for our readers and advertisers alike.”
