Mumbai: Digital-first Branding Agency, TheSmallBigIdea has recently bagged the social media mandate of Zee Classic, Hindi movie channel that endeavours to recreate the magic of iconic classics and new age cinema by showcasing not just the films that shaped Indian cinema, but also acquaint viewers with the creative talent who were a part of that timeless era. Running parallel to the channel proposition ‘Woh Zamaana Kare Deewana’, the agency strategizes to present evergreen stories through social content.
Commenting on the account win, Mr. Harikrishnan Pillai, Co-Founder of TheSmallBigIdea says, “Zee Classic has been known as the go-to channel to watch cinematic classics and the timeless masterpieces of Indian cinema. The viewers need to be considered as connoisseurs of quality cinema and the content needs to be curated intelligently. We have roped in a subject matter expert to help us weave in relevant stories. It’s a proud moment for us; an association of 3 worthwhile years with the ZEE Network has allowed us to have another great opportunity to work with the evolved lot there.”
The SmallBigIdea has created a distinct identity for itself by curating diverse campaigns for its clientele that includes Zee Entertainment Enterprises Ltd., Viacom 18, Principal India and Seychelles Tourism among various others.