International: ‘Share The Load’, ‘Touch The Pickle’ and ‘Women Against Lazy Stubble’ have been proclaimed iconic ads of the decade.
BBDO India’s work takes pride of place in two showcases as the organisers of the Cannes Lions International Festival of Creativity have revealed BBDO Worldwide as the top ‘Network Agency of the Decade’ and Proctor & Gamble ‘Brand Marketer of the Decade’.
The Cannes Lions Creativity Report of the Decade has monitored and reviewed the organisation’s winning and shortlisted work to recognise the most creative advertising companies over the past 10 years, across the globe. It is a benchmark that has been defined at a time when the advertising industry could do well with a boost.
BBDO India’s campaigns ‘Share The Load’, ‘Touch The Pickle’ and ‘Women Against Lazy Stubble’ were showcased among the ‘iconic work of the decade’ in both the BBDO Worldwide showcase as well as in the P&G portfolio. These three entries won the inaugural Grand Prix, 3 Golds, 5 silvers and 2 bronze.
Gillette – Women Against Lazy Stubble won the Silver PR Lion and Creative Effectiveness Lion, Whisper – Touch the Pickle won the Inaugural Glass Grand PrixLion for Change, as well as a Bronze Media Lion, Ariel #ShareTheLoad, won the GlassLion for Change and both Gold and Bronze Creative Effectiveness Lions.
Speaking about the work being listed as ‘iconic’, Hemant Shringy, Chief Creative Officer – BBDO India, Mumbai said, “It’s really exciting and gratifying to see that three out of the ten pieces showcased for P&G worldwide are from BBDO India. This kind of recognition and celebration really inspires you to do more.”
Other BBDO India campaigns that have fared well at Cannes Lions in the past are Mirinda – Release The Pressure and All Out – Stand By Tough Moms. These campaigns were transformational for their brands and their respective categories.