Moments of Freedom and Independence are not only experienced but also cherished. Not only do they create nostalgia but also reignite a sense of patriotism in every individual. Reveling in this thought, Tide India celebrates the spirit of Independence Day with a video that highlights some of the proudest and Brightest moments India has witnessed in last 71 years of freedom. This video will also be the launch of Tide India’s digital presence on social media.
With this campaign, #TideWhite takes immense pride in celebrating the success of India while highlighting the brightest moments of Independent India! Conceptualized by Social Kinnect, the video salutes the country and its people and promises to continue making India brighter everyday in its own way.
As an extension to the campaign, the brand will also connect with its digital audience by encouraging consumers to share back their #TideWhite moments through the past 71 years by posting their #TideWhite moments and tagging Tide India on Facebook, Twitter and Instagram.
Watch the video here: