The State of Mobile 2019 report launched by App Annie has revealed some interesting trends of the past and future. With 194 billion downloads and USD 101 Billion Consumer Spend, the Per day spent in mobile by the average user in 2018 has crossed 3 hours. It has resulted in 360%Higher average IPO valuation (USD) for companies with mobile as a core focus in 2018.
The following are some of the interesting trends curated for our readers:
Time Spent in Top 5 Video Streaming Apps:
Australia, India, Indonesia, South Korea and Thailand all saw over 140% growth in time spent in the top 5 video streaming apps in 2018 vs. 2016. This is an indication of consumption habits shifting from desktop and television to mobile.
Convenience trumps all, even the smaller screen size.
YouTube Dominates Globally for Time Spent, Except in China: It was the #1 app by time spent in video streaming apps for all markets except China,including worldwide, for 2016, 2017 and 2018.Globally, YouTube accounted for 9 of every 10 minutes spent in the top 5 video streaming apps in 2018. YouTube Kids also ranked highly in Brazil, Canada and Australia.
Consumer Spend in the Top 5 Video Streaming Apps Exploded in 2018:
App store consumer spending in the top 5 video streaming apps worldwide grew 285% in 2018 versus 2016. This is predominantly driven by subscription revenue. Netflix was the top app by annual consumer spend in nearly every country and nearly every time period from 2016 to 2018. India was topping the charts with 600% growth in consumer spending, France stood close at No. 2 while South Korea and China at No. 3 and No. 4 registered below 400% growth.
Movie and TV Streaming Services Dominate Top Consumer Spend Charts for Video Streaming: Globally, over $2.2B was spent on the top 5 video streaming services in 2018. Netflix held its #1 position in 2018 as the most lucrative video streaming app worldwide. However, sports streaming was a large
draw card for streaming services — fueled by league sports as well as cyclical events such as the 2018 Winter Olympics and FIFA World Cup 2018.
In India, Netflix stood as Top Video Streaming Apps by Consumer Spend, while Hotstar stood at No.2, Bigo.Live and Live.me stood at No. 3 & 4. ALT Balaji stood at No. 5
10 Minutes of Every Hour Spent Consuming Media in 2019 Will Be Streaming Video on Mobile:The average individual consumes media — across all channels — for over 7.5 hours each day. In 2019, 10 minutes of every hour spent consuming media across TV and internet will come from individuals streaming video on mobile. Total time spent in video streaming apps per device will grow by 110% from 2016 to 2019. Global consumer spend in Entertainment apps will grow 460%, fueled largely from in-app subscriptions in video streaming apps.
60% More Apps Will Monetize Through In-App Advertising in 2019, Vying for a Piece of the $250B Digital Advertising Market:
Mobile has taken over share of advertising spend and is the predominant growth factor behind digital ad spend. In 2018,mobile will account for 62% of global digital ad spend,representing $155 billion, up from 50% in 2017. In the US,mobile surpassed TV ad spend. We expect mobile to account for an increasing share of digital ad spend in 2019. Mobile app publishers are taking note of the changing advertising landscape. In 2019, 60% more apps will monetize through in-app ads. This will increase competition among advertisers. We’ve already seen indications of maturation in advertising strategies for apps leveraging in-app ads as part of their User Acquisition (UA). With more consumers than ever before using mobile, and more time being spent on these devices, it is expected for advertising dollars to follow. Mobile is the first screen, and it is here to stay.
Top Apps of 2018 in India by Downloads:
Top Apps of 2018 in India Consumer Spend:
Top Apps of 2018 in India by Monthly Active Users:
