Chennai: The time stands to prove that it’s the policy decision and the line of principles and performance that affirms Times NOW as the top most among the top 5 English news channels.
Subsequent to its constant hold after the exit of Arnab Goswami, the channel continues to outshine with higher GRP with minimal difference through the weeks that follow. As of week 49, Times NOW tops up with 556 GRP.
On an average, the channel stands out with 478 GRPs spanning over the past 4 weeks from week 46 to week 49, and with 452 points in the last 8 weeks with the other top English news channels viz., NDTV, CNN News, India Today Television and News X follow to retain the next four positions among the top five channels.
To reiterate, Times NOW sustains its firm hold in the sphere of English news broadcast and holds onto be on the top in spite of exit of its former Editorial chief. BARC’s weekly data reaffirms the channel’s control over the viewership and the overall response from the audience across the globe. The clear point of evidence is the channel’s inflexible hold on its basic principles and the way of perception, coverage and presentation.
Times NOW was also credited for its tireless non-stop coverage of developments aftermath of Cardiac arrest suffered by TN CM Jayalalitha and her final hours of struggle between life and death in Apollo Hospital – Chennai, wherein, its Senior Correspondent Shabir Ahmed displayed a remarkable contribution in updating the events amid tense situation prevailing at that point of time. He was also acknowledged by the audience in social media for upholding the Channel’s credibility by giving reliable minute by minute in puts for 48 hrs of non-stop coverage.
According to BARC’s weekly data, the channel tops up and maintains the leadership with 1.10 million impressions during week 49, from 3rd December to 9th December 2016 that includes the event of Jayalalithaa’s demise and funeral event.