Mumbai: In the heat of the 2025 Bihar Assembly Elections, Times Now has emerged as the #1 choice for viewers, capturing a dominant 39% viewership during the critical counting week (Source: BARC| Megacities| NCCS AB 22+| Wk.45 2025), marking its authority as the English news election headquarters.
On the pivotal counting day of November 14, 2025, Times Now outpaced all competitors with an impressive 51% share, reinforcing its unrivalled connection with the electorate (Source: BARC| Megacities| NCCS AB 22+| 14th Nov. 2025). This commanding lead underscores Times Now’s ability to deliver real-time, incisive election news with unparalleled credibility.
Viewership during counting day prime time further cemented Times Now’s dominance with a towering 57% share between 8 PM and 11 PM, driven by flagship programs, namely, India Upfront, The Newshour @9, and The Newshour @10, dedicated to delivering in-depth analyses and expert perspectives (Source: BARC| NCCS AB 22+| Megacities| 14 Nov 2025, WD 2000-2300hrs).
Times Now’s supremacy extended to exit polls coverage as well, leading with a 52% viewership share during the exit polls on November 11, 2025, reaffirming its reputation as the most trusted news channel for election insights (Source: BARC| Megacities| NCCS AB 22+| 11th Nov. 2025, 1830-1900hrs).
Throughout the election buildup from weeks 40 to 45 of 2025, Times Now maintained a consistent edge over competitors, securing a 38% share, which highlights its unshaken position as the primary election news destination for discerning English news audiences (Source: BARC| Megacities| NCCS AB 22+| Wk.40-45 2025)
Times Now’s seamless blend of live coverage, expert analysis, and comprehensive reporting, alongside its potent programming lineup, confirms its mantle as the definitive election headquarters in India’s English news space for the 2025 Bihar Assembly Elections.
-Based on Press Release
