Mumbai: Times Now was recently launched in the UK market and is now strengthening its ad sales in the market. The channel has received good initial response to its programming and is positive about its rapid growth.
In a partnership of sorts for two big media players, Times Now has brought on board Sky Media to handle their ad sales duties in the UK.
Sky Media, the largest media sales agency in the UK, will be Times Now’s exclusive ad sales partner for all mainstream sales in the region. The agency will be mandated to handle the airtime as well as sponsorship sales for the channel in the UK.
Times Now has also recently taken on board Tarun Sawhney as the country sales manager based in London to manage all the channel sales and marketing in UK and for all Times Network’s channels in India for clients in the region.
With the intent to grow its mainstream sales, Times Now tested on Barb in February and has become barb rated since April.
Naveen Chandra, Head International Business, Times Network said, “Times Now has had consistent ratings leadership in India and in other markets due to its product differentiation with high quality, hard-hitting journalism for the last ten years. We are happy to introduce this strong News product to the South Asian TV audiences in the UK, and build it with smart local marketing initiatives. In Sky Media sales, we believe we have the perfect sales partner for leveraging our product strengths.”
Richard Hawking, Operations Director of Sky Media said, “It’s a fantastic opportunity for us to add Times NOW to our extensive portfolio of South Asian targeted channels; it adds another dimension to our offering for advertisers with great news content for a continually growing and important audience.”