Mumbai: The country’s largest outdoor Advertising agency, Times OOH is engaging Mumbai airport passengers with the perfect travel companion from Van Heusen – their athleisure range for men and women. The brand is letting travelers experience how its line would look on them by creating a GIF to showcase their on-point travel look.
Van Heusen’s Athleisure range is both versatile & comfortable without compromising on functionality & style. Since Athleisure is about being travel ready, the brand hosted an activation at the airport to help travelers create a gif of their travel look in partnership with Times OOH. It also chose to promote its innerwear range on the new digital media arrays.
Rajat Mittal, Vice President, Times OOH said, “We are excited to host Van Huesen across our Mumbai Airport OOH portfolio to promote their affordable & trendy athleisure range. Their striking presence at one of the busiest airports in the world has resulted in a higher level of digital engagement & virality that has complemented its #VHOnTheGo campaign well.”
Mumbai International Airport is among the busiest in the world, recording a footfall of over 50 Million Passengers in the last financial year, with the festive season leading to higher footfalls. Given a passenger at Mumbai Airport indulges in shopping twice a month on average, and 97% passengers belong to the elite NCCS A category. Times OOH’s impactful dynamic ad presence along with high visibility was able to deliver significant brand recall and unparalleled value to Van Huesen.
