Tinder India partners with Terribly Tiny Tales to help users gift their partner a story
Mumbai: When Tinder launched in India, it changed the way people met and socialized. It gave Indians, a way to meet and interact with people outside their immediate network.
It’s no surprise that India is now Tinder’s largest market in Asia. From heartwarming relationships to unexpected friendships, from chance encounters to true love, from cherished memories to a lifetime, all around us Tinder users are sharing their stories of great moments and connections that all started with a swipe.
These stories inspired Tinder to partner with Terribly Tiny Tales on a unique campaign to crowd source Tinder stories and anecdotes.
The campaign that kick started on January 23, 2017, saw an overwhelming response, with more than 500 entries submitted in less than 2 weeks. The users shared some really unique and interesting Tinder stories – from downright hilarious to heartwarming.
8 of the most interesting stories were shortlisted and tiny tale versions were created for TTT digital outlets leading up to Valentine’s Day.
“TTT provides an amazing platform for users to creatively collaborate and create little masterpieces together. Tinder is thrilled to engage with this growing community bound together by shared love for words and writing.
At Tinder, we have always worked towards facilitating meaningful connections by making it easier to meet new, like-minded people. This partnership is a great opportunity for us to bring togetherusers to express themselves in their own unique style. We are optimistic that hearing of these wonderful user tales will inspire more people to get onto the app and start connecting.” says Taru Kapoor, Head of Tinder India.
“Tinder is more than a mere brand, but a word that’s entered common parlance. This was brought to life through the tales we discovered from hundreds of storytellers in our Terribly Tiny Tales community. This is our third collaboration with Tinder India, and we’re truly happy about the fact that we collectively took it a step further this time” says Chintan Ruparel, Co-founder & Chief Creative Officer of TTT.
Terribly Tiny Tales brings together a diverse pool of fantastic writers to create really short stories every day. From memorable conversations to love at first swipe – this Valentine’s Day, they extended an ear to all stories, heartwarming or hilarious.
TTT and Tinder, through this unique engagement, swiped right on new encounters, relationships, conversations, adventures and misadventures.