Mumbai: On International Day of Sign Languages, Titan Company Limited has released His Hands, His Voice, a heartfelt tribute to Mr. V. Krishnamurthy, a deaf and non-verbal Titan employee whose voluntary service as a traffic warden in Hosur has turned resilience into a way of life.
For over 8,850 hours, Krishnamurthy has been a familiar figure at Hosur’s busiest junctions. Twice a week, he takes his place, letting his hands do the talking. In a single minute, he guides over 60 pedestrians and vehicles, bringing order to the chaos of NH-44, one of India’s most accident-prone corridors. With quiet determination, he manages crossings, reminds riders to wear helmets, and shares road-safety tips through hand signals and Indian Sign Language.
The campaign film celebrates this journey, using the metaphor of hands to show how Krishnamurthy has created, guided, and inspired not with words, but with unwavering action.
Sridhar N.E., Chief Sustainability Officer, Titan Company Limited, said, “Volunteering has been deeply ingrained in Titan’s ethos for decades, and Krishnamurthy is a shining example of how service can transcend barriers. His story reflects how one individual’s determination can create a ripple effect of safety, awareness, and inclusion across an entire community. We are proud to have leaders like him in our volunteer family, whose commitment extends beyond duty into inspiring inclusion and safety at scale.”
Sirish Chandrashekar, Head of Corporate Brand, Titan Company Limited, said, “At Titan, we believe true inclusion is a value we hold dear and celebrate through stories that inspire us to be committed to the communities we serve. Krishnamurthy’s hands do more than guide traffic; they guide us all towards empathy, resilience, and civic responsibility. This film is our way of honoring him.”
Over the years, Titan’s volunteer traffic initiative has become a lifeline for Hosur. What began with a handful of employees has grown into a 100% volunteer-driven movement, complementing the efforts of local police and civic authorities. In the last 15 years, the team has logged more than 90,000 hours of service, impacting over 3.5 lakh residents of Hosur.
From a creative standpoint, the film celebrates not just service, but spirit. Maitri Ramkumar, Sr. Creative Director – Digital, Ogilvy Bangalore, shared, “Krishnamurthy’s journey isn’t just about overcoming a challenge; it’s about the extraordinary resilience, made inspiring with profound positivity. This film celebrates that spirit. In creating this piece, Titan wins hearts by showing us just how much they value their family. We’re proud to help bring this story to life.”
Today, more than 30 Titan employees and over 20 volunteers from other corporations regulate traffic during peak hours, conduct helmet-awareness campaigns, and support schools and driver hubs with road-safety workshops—furthering Titan’s legacy of service and inclusion.
