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Home Campaigns

Titan commemorates ‘Father’s Day’ with a fresh perspective in its new film ‘Mere Papa’

by MN4U Bureau
June 20, 2020
in Campaigns, Featured
Reading Time: 2 mins read
A A
Titan commemorates ‘Father’s Day’ with a fresh perspective in its new film ‘Mere Papa’
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New Delhi: Celebrating the spirit of fatherhood, Titan – India’s most loved watchmaker today launches a digital campaign ‘Mere Papa’, presenting a refreshing new take on the concept of Fatherhood. The digital film is an ode to all Father-figures.

The film tells the story of a child and his relationship with his father from the first-person point of view. It captures the father taking care of the child – play with him, protect him, and pamper him with gifts. He takes care of the child and works tirelessly to make him feel happy and safe. Towards the end, the film reveals that the story was told from a pet’s perspective and showcases the beautiful relationship between the father and the pet child.

Sirish Chandrashekar
Sirish Chandrashekar

Sharing his thoughts on this special Father’s Day campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said, “We wanted to widen the circle of fatherhood and celebrate all fathers who always put their child’s happiness ahead of their own and always make sure their loved ones feel happy and protected. This film celebrates the bond between a father and a child and expands the concept beyond the traditional definitions of human relationships.”

Mahesh Gharat
Mahesh Gharat

Speaking about the campaign, Mahesh Gharat, Chief Creative Officer, said, “Parenthood is a feeling that we feel towards our kids but sometimes it extends to our work or anyone we care about. A quirky yet relevant film with a very fresh perspective is the hallmark of Titan.”

The campaign is live across Titan’s social media handles:

 Youtube:

Facebook: 

https://www.facebook.com/watch/?v=750237175744957

Twitter:

Let’s celebrate Fathers for the endless moments of strength, care, love, and support they bring in our lives. It’s an emotion not limited by biology or blood. To all the Father figures in our lives, Happy #FathersDay.

Explore gifts for dads: https://t.co/VbrYeLOWiX pic.twitter.com/XhDbGH9tkr

— Titan Watches India (@titanwatches) June 19, 2020

Instagram: 

View this post on Instagram

Let’s celebrate Fathers for the endless moments of strength, care, love, and support they bring in our lives. It’s an emotion not limited by biology or blood. To all the Father figures in our lives, Happy Father’s Day. Gift your dad the perfect timepiece. Walk into your nearest World of Titan store or shop online at titan.co.in To explore gifts for dads, tap the link in bio. #FathersDay2020 #HappyFathersDay #TitanCelebratesAllFathers #giftideas #giftsfordad #watchesofinstagram #watchenthusiast #titanwatches

A post shared by Titan Watches India (@titanwatchesindia) on Jun 19, 2020 at 7:43am PDT

Agency:

Created by: Ogilvy Bangalore
Chief Creative Officer: Mahesh Gharat, Kiran Anthony

Group Creative Director: Divya Bhatia

Scriptwriter: Mahesh Gharat, Divya Bhatia

Managing Partner, South: Tithi Ghosh

Account Management: Akshatha Poojari, Anukriti Som, Arpita Sarkar

Planning: Anirban Roy, Siddharth Mohanty, Aesha Das

PR Agency:

Exposure:

Production:

Production House: Carbon Black Films
Director: John Francis

Producer: Vikram Nath Gupta

Director of Photography: Chinmay Salaskar

Music: Siddharth Basrur
Cast: Shivam Pal, Nell the dog

Art Director: Richa Arukia

Post Production Head: Jay Shetty

Location: Gabbar’s Bungalow, Goregaon

Tags: #FathersDay2020#TitanCelebratesAllFathersCarbon Black Filmsfather’s dayMahesh Gharat OgilvyMere PapaOgilvy BangaloreSirish Chandrashekar Titan WatchesTitanTitan Fathers Day campaign

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