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Titan honors Wing Commander Rakesh Sharma with ‘Unity Watch’ on 40th anniversary

The brand celebrates one of India’s proudest moments in history and the man behind it

by MN4U Bureau
December 14, 2024
in Marketing
Reading Time: 2 mins read
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Titan honors Wing Commander Rakesh Sharma with 'Unity Watch' on 40th anniversary
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Mumbai: Titan Watches commemorates four decades of excellence by honoring one of India’s most cherished milestones – the historic space journey of Wing Commander Rakesh Sharma, the first Indian to venture into space. In 1984, aboard the Soviet spacecraft Soyuz T-11, Mr. Sharma became an icon as he gazed at Earth and famously declared, “Saare Jahaan Se Achha,” capturing the hearts of millions and symbolizing a unified India.

Forty years later, Titan, known for its legacy of craftsmanship and innovation, unveiled the ‘Unity Watch,’ a limited-edition, celestial-inspired timepiece that encapsulates this extraordinary moment in history. The watch draws inspiration from Mr. Sharma’s profound perspective of Earth—one of unity and limitless possibilities. The name ‘Unity Watch’ reflects the shared dreams of humanity, celebrating a world united by the pursuit of progress and togetherness.

In a heartfelt ceremony at Lupa, Bengaluru, Titan presented the first Unity Watch of the collection, which is limited to 300 pieces, to Wing Commander Rakesh Sharma. During the event, Mr. Sharma shared captivating stories from his space journey, recalling the awe-inspiring view of Earth—an experience that transcends borders and reminds humanity of its shared home. Titan’s design team highlighted the parallels between the precision and engineering required for space exploration and watchmaking, adding depth to the occasion.

Commenting on the launch, Rahul Shukla, Vice President & CSMO of Titan Watches, said,“For four decades, Titan has woven the soul of India into every timepiece we create. This year, we proudly mark the 40th anniversary of Wing Commander Rakesh Sharma’s legendary space journey — a moment that united India in its limitless aspirations. The Unity Watch, crafted by our in-house team, embodies the innovation and artistry of ‘Make in India.’ It celebrates space, science, and our leap forward in creating watches that honor India’s remarkable legacy. With this launch, we reaffirm our commitment to crafting timepieces that embody and celebrate the indomitable spirit propelling India forward.”

Speaking at the launch, Wing Commander Rakesh Sharma said, “Time takes on a different meaning when you view our planet from space. Forty years ago, when I gazed at Earth from above, I saw no boundaries—just one beautiful, unified Earth. It is time to rework our outdated societal model that prefers confrontation over co-operation to protect our beautiful home for future generations. I’m deeply touched that Titan has captured this perspective in the Unity Watch. Its celestial dial features our beloved India, and the inscription on the watch serves as a reminder that while we measure time in seconds, we ought to measure progress in terms of the peace dividend achieved by us. This timepiece not only commemorates a journey into space but celebrates every Indian’s ability to reach for the stars.”

The Unity Watch redefines artistry and innovation, unveiling Titan’s first concealed automatic timepiece. The dial, in midnight blue, features a detailed view of India, capturing the perspective Mr. Sharma saw from space. Hour markers adorned with the colors of the Indian tricolor and a rocket-shaped second hand symbolize both the space journey and the spirit of discovery. The watch’s back features Mr. Sharma’s iconic statement, “Saare Jahan Se Achha,” along with the date of his historic space expedition.

Titan is thrilled to offer this tribute watch to enthusiasts and history lovers alike, available for purchase at select Titan stores and online, allowing everyone to own a piece of this historic saga.

Tags: Rahul ShuklaRakesh SharmaTitan Watches

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