Mumbai: After a competitive pitch, Tonic Worldwide, a digital agency, has won the digital mandate for Greenply, known for sustainable practices.
Tonic Worldwide partners with Greenply to enhance digital presence through a range of services, boosting the brand’s online footprint.
Founded in 1994, Greenply Industries Limited is a top Indian brand known for its high-quality plywood, decorative veneers, and MDF boards. Renowned for advanced manufacturing and innovation, Greenply produces exceptional quality products with fine craftsmanship.
Yatnesh Pandey, Vice President Marketing, Greenply, commented, “We are delighted to partner with Tonic Worldwide as our social media agency. We are confident that their innovative approach and proven track record will deliver exceptional results for the brand. Our goal is to strengthen Greenply’s social media presence and connect deeply with our community. With Tonic’s expertise, we look forward to creating engaging social media experiences that resonate with our audience and drive our commitment to sustainability and superior craftsmanship.”
Speaking on the digital mandate, Unmisha Bhatt, Co-Founder and Chief Strategy Officer of Tonic Worldwide, said, “We are closely working with Greenply to enable them on their digital forward journey. As a lowconsumer involvement category brand, they are doing a fabulous job of buildingconsumer interest and intent in the category with the branding initiatives. Digital playsthe most important role in a consumer’s home building journey of dreaming about gooddesigns, inspiration, research, connecting with experts, finding experts etc. and we aimto empower the consumer in this journey with relevant category interventions on digitalacross touchpoints.”
The account will be managed by the agency’s Mumbai office.
