Torque Pharmaceuticals has chosen Dentsu creative PR as its PR agency. The account was won following a multi-agency pitch and will be handled by the agency’s Gurugram office. The mandate covers communication strategy and media relations.
AIS Bedi, Managing Director, Torque Pharmaceuticals, said, “We are elated to welcome Dentsu Creative PR to our fold. Their strategic acumen and expertise in the pharmaceutical, health and FMCG space promise to substantially enhance our market positioning.”
Mandeep Singh, Executive Director, Torque Pharmaceuticals, added, “We are looking forward to working on innovative and ingenious concepts that will amplify our engagement with stakeholders, effectively conveying our mission to improve the quality of life, in conjunction with our PR agency.”
Sanjeev Anand, President, Denstu Creative PR, said, “At Centsu Creative, we are driven by our strong commitment to infuse supreme creativity and innovation into every aspect of our partnerships. This synergy fuels our ambition to formulate strategies that not only achieve immediate objectives but also cultivate lasting connections. As we embark on this exciting chapter alongside Torque Pharmaceuticals, we are poised to set a new standard of collaboration that stands as a testament to creativity, innovation, and the pursuit of shared success.”
Torque Pharma, launched in 1985, is into generic medicines, natural mineral water, ayurvedic and personal care products. Brands in its portfolio include Torex, No Scars and Torque’s Orthomac.
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