New Delhi: The Telecom Regulatory Authority of India (TRAI) has announced the launch of a consultation paper on ease of doing Business in Broadcast sector by addressing procedural bottlenecks and policy issues in the sector.
The statement issued by the regulator said that there is a need to ensure a business-friendly environment due to the growth in the broadcast sector and increasing number of cable distribution platforms including cable TV, direct-to-home (DTH) operators, head-end in the sky (HITS) networks, and Internet protocol television (IPTV) operators.
“While the broadcasting sector so far has been replete with success, increasing digitization, higher Internet usage and the huge business growth, the authority is of the view that these opportunities coupled with improvement in ease of doing business may catapult the sector into a faster growth trajectory,” the authority said in the statement.
With this consultation paper, TRAI aims to remove the entry barriers in the sector by “laying down well-defined and transparent procedures, facilitate innovation and technology adoption in the sector and introduce investor friendly policies.”
“A business-friendly environment is a pre-requisite for the growth of the sector. The government of India has launched an ambitious program of reforms, aimed at making it easier to do business in India. The program aims to pinpoint the bottlenecks and ease them to create a more business-friendly environment,” TRAI statement added.
Earlier in March, TRAI had released a pre-consultation paper on the same subject and invited comments from broadcast stakeholders. The authority has sought comments from various stakeholders on the consultation paper by 28th August and counter-comments by 11th September in a bid to create a conducive and business-friendly environment in the sector.