New Delhi: On the occasion of International Beauty Day, Triller – the global AI-Powered and immersive social video platform has announced the #NoFilterDay campaign, encouraging users to embrace their inner beauty rather than focusing on beauty depicted through filters. Beauty has a different meaning for different sets of people. With the deep-rooted influence of social media platforms, the concept of beauty has largely become dependent on the filters on such platforms. To encourage users to embrace their inner beauty, Triller has dropped all filters from their platform for International Beauty Day. Content creators from Damnfam are promoting the campaign and raising awareness around #NoFilterDay. The campaign video with Sanket from Damnfam highlights that one doesn’t need any filters to feel beautiful, it is the raw and unfiltered beauty that matters the most and everyone should feel beautiful by being themselves without a need to adapt to any filter. Through this campaign, Triller is focusing on bringing out the real beauty in everyone by encouraging them to not use any filters because an unaltered, unedited, and unfixed picture captures the real beauty of a person.
Rohan Tyagi, Vice President, Marketing, Triller, spoke about the campaign and said, “Beauty has over the years taken on different meanings. Millennials & GenZ understand that the beauty standards that our society talks about are superficial. However, the conversation has never become mainstream. With this campaign, we want to empower millennials to lead this conversation, drive on-ground impact, and encourage peers to accept who they are.”
Sanket Mehta from Damnfam spoke about the #NoFilterDay campaign saying, “We believe that every person is beautiful in their own way, and a campaign like this is important to make people realize the same. Triller has been encouraging content creators like us to express ourselves in our own way, and with this campaign, they have again shown that they believe in making people be true to themselves and embrace their inner beauty.”
Triller has over 350 million global downloads, providing them with a platform where they can express themselves in any manner. The AI-Powered and immersive social video platform is backed by several high-profile global artists including Snoop Dogg, The Weeknd, Marshmello, Lil Wayne, Kendrick Lamar, and Pitbull.