New Delhi: TRIOOH, a new-age out-of-home (OOH) advertising agency, has marked its entry into the Indian advertising landscape with the successful execution of a large-scale campaign for a prominent messenger app. The multi-city initiative showcased TRIOOH’s ability to deliver impactful communication for leading global brands.
The campaign was rolled out simultaneously across key markets including Delhi NCR, Lucknow, Patna, Mumbai, Pune, Chandigarh Tri-City, and Jaipur, ensuring widespread visibility and resonance. Over a period of 16 days, TRIOOH designed and executed the campaign across 150+ high-impact sites, delivering extensive citywide coverage with cost efficiency and consistent brand presence.
Demonstrating its tech-first approach, TRIOOH introduced a live campaign dashboard integrated with its in-house monitoring app. This platform enabled the client to access daily site images and audience analytics from more than 150 locations, ensuring real-time visibility and measurable campaign performance.
Commenting on the debut campaign, Anuj Bhandari, Co-Founder & CEO, TRIOOH, said, “Launching with a high-impact campaign for a large messenger app marked a dream start for us at TRIOOH. We received a simple yet powerful brief: deliver scale and consistency across multiple cities within the set parameters. We are proud to have met the objective with our tech-first and transparent approach that helped us gain complete client satisfaction. At TRIOOH, we see transparency as a cornerstone of our work, and solutions like customized live-reporting dashboards enable us to reinforce our client’s trust in us.”
The successful campaign highlights TRIOOH’s ability to combine reach and efficiency with data-driven monitoring and transparent reporting, positioning the agency as a strong new player in India’s competitive OOH ecosystem.
