TTK Healthcare, the maker of Skore condoms, women’s deo Eva, Woodward’s Gripe Water and home care brand Good Home, has attracted a million visitors to its sexual wellness e-com portal LoveDepot.com in nine months of launch and claims a ‘very healthy’ sales conversion ratio.
Armed with insights from the portal and with the stated intent of closing the ‘Pleasure Gap’ that exists, it has launched its own brand of sexual pleasure products for women MsChief, comprising accessories, stimulants, lubricants and condoms.
In a statement, Vishal Vyas, Head of Marketing, TTK Healthcare, said, “TTK Healthcare has always been the pioneering force within the sexual pleasure landscape, spearheading change and revolutionising consumer behaviour. Our brand of pleasure condoms Skore has captured a significant slice of the Indian market, while our pleasure portal lovedepot.com has captured the imagination of the Indian youth.”
“It is this ecosystem that the company sets out to expand with the launch of MsChief. A sexual pleasure brand which rejects the idea that woman should settle for diminished or muted pleasure,” he added..
MsChief products will be available on the brand’s D2C website www.mschief.in, TTK-owned LoveDepot.com and other e-commerce portals.
The company clams that MsChief will offer top quality products at reasonable price points compared to expensive imported offerings. Its range of products have been developed with extensive R&D keeping women’s physiology in focus. Besides growing number of visitors and sales conversions, time spent on LoveDepot.com reveals curiosity and interest level among pleasure seekers, according to the company.
Supporting the brand launch is a ‘social experiment’ film that shows progress on many fronts over generations of women but the persistent ‘pleasure gap’ – lesser number of women experiencing climax during sexual encounters, as opposed to men.
On the film, Vyas said, “With MsChief, we are now bringing an important conversation to the forefront with regards to women’s pleasure with the help of this social experiment film, Today, women are forging ahead with milestones in all industries and fields, have broken barriers in terms of pay parity and education, but the pleasure gap is something which needs to be addressed equally openly. The purpose of brand MsChief is single-minded: address this inequality in the bedroom and close this pleasure gap for good.“
