In the first research Roy Morgan has conducted for the Asian market – which does not include mobile internet use – Indonesians were found to watch almost 30 hours of TV a week, accounting for 80 per cent of weekly media consumption.
New Zealand leads the region for internet consumption at home and Taiwan is Asia’s most avid newspaper market.
Roy Morgan Research also says that Internet use is lowest in India, with just 1.7 hours spent on the web per week. India has the lowest media consumption of any country in the region, New Zealand the highest.
According to Roy Morgan Research the biggest difference in the data is radio consumption. Australia and New Zealand are the region’s biggest radio markets, with 16.4 hours a week spent listening to radio in New Zealand compared to just 0.8 hours in Vietnam.
Time spent with newspapers is fairly consistent across APAC. Indonesians are the region’s least avid newspaper readers, with 1.6 hours a week spent with the medium. Taiwan is the biggest newspaper market, with 4 hours a week spent reading them.
The data for the research, called Asian Omnibus, was collected throughout 2014.
The Roy Morgan Research Study samples from China, India, Vietnam are weighted to Urban populations 14+ and all other countries are total population 14+.